Lattice Engines Joins Salesforce Analytics Cloud

Lattice Engines Joins Salesforce Analytics Cloud : Lattice Engines joined the Salesforce Analytics Cloud ecosystem to help customers grow revenue across the entire customer lifecycle using the power of predictive technologies. Lattice combines the industry’s largest source of external buying signals with advanced predictive analytics in a comprehensive set of marketing and sales applications that make complex data science easy to use.

Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device. Lattice is the pioneer of predictive technologies for sales and marketing. As part of the Salesforce Analytics Cloud ecosystem, Lattice provides salesforce.com customers access to the Lattice Data Cloud, the industry’s largest source of web, social and proprietary buying signals. By combining tens of thousands of external account-level buying signals with the Salesforce Analytics Cloud, Lattice creates a fingerprint of a company’s ideal customer, prioritizes each lead or account based on its probability to convert and then pushes the results back to a company’s Salesforce or marketing automation system. As a result, companies stop using gut instinct and start relying on advanced data science to know which leads, accounts or customers are most likely to convert.

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Lattice is proven with more than 100 salesforce.com customers of all sizes and across industries who are using its open and easy to use applications to drive revenue growth from first conversion to renewal. Lattice is the only predictive solution to be ISO 27001-certified to protect customer data.

Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform that enables admins, IT and developers to work closely with business leaders to empower everyone to make smarter, data-driven decisions in seconds. Natively integrated with Salesforce1 Platform, Salesforce Analytics Cloud benefits from the trusted platform and enables admins to quickly drag and drop Salesforce data to deploy sales, service and marketing analytics apps. In addition, developers and IT can use new Wave APIs and other data connectors to easily connect to any other data sources to build any custom analytics app for any business function, or embed analytics into an entirely new generation of analytics apps and connected products for customers.