Musimundo use IBM Cloud to meet increased customer demand

Musimundo use IBM Cloud to meet increased customer demand : Musimundo, a leading sales provider of entertainment appliances in Argentina with over 200 stores in the country, deployed its e-commerce platform on the IBM Cloud to meet increased customer demand on Cyber Monday in Argentina. As it prepared for Cyber Monday 2014, Musimundo’s greatest challenge was to address the number of entries of people to its website per second, and it needed to manage load balance and security levels in accordance with regulatory requirements. At the same time, the company had to streamline its check-out response.

The company decided to migrate its shopping platform onto cloud infrastructure from SoftLayer, an IBM company, to take advantage of its flexible and automated technology to ensure a seamless shopping experience for its customers. Musimundo chose SoftLayer because it is the only IaaS with a single private network connecting all data centers and network points-of-presence, offering unlimited private network traffic between all its facilities to significantly reduce user’s bandwidth costs.During Cyber Monday, the website registered a high score of eight different purchases being made per second with no interference or crash in the system.

"IBM Cloud allows us to respond to the workload peaks without delays or service interruptions" said Claudio Baez, Musimundo.com CTO. "Customer satisfaction is essential to us; we want to provide unique experience for daily purchase, regardless of the number of users online. The IBM cloud enables us to provide our customers with a fast, dynamic, stable and secure website to shop on."

"We leveraged our experience of previous of Cyber Mondays to identify best practices for this kind of sales initiative and built our website around them: easy to use and browse, intuitive, with dynamic and robust check-out system, " said Andres Zaied, Digital Business Manager for Musimundo. "To enable this, we need a flexible, secure and scalable technology infrastructure, and IBM Cloud fits the standards and needs."

“Musimundo’s success is a great example of the power of the IBM Cloud. Businesses using the IBM Cloud can innovate to improve their end users experience, taking the companies to a higher level of operational productivity and creativity” said Carina Spero, Manager Region Litoral, IBM Argentina.

New Digital Way (NDW), IBM Argentina Business Partner, supported the development of Musimundo’s e-commerce platform and SoftLayer implementation for Cyber Monday. NDW is a provider of e-commerce platform and digital marketing services for Musimundo since 2007. "It was a privilege for NDW to partner with IBM in support of Musimundo’s requirements ", said Roby Cibrian Campoy, CEO for NDW.