Social Commerce Platform

Social Commerce Platform is a digital initiative that integrates social media and shopping tools to facilitate online exchange of products and services. Today many businesses use social media platforms to promote electronic commerce. Such platforms can drive tons of traffic to business websites and facilitate brand building. Billions of people logging into these platforms every day gain insights on various products promoted online. Social Commerce Platform helps businesses in many ways. Through these platforms, organizations can engage members directly depending on customers’ social behaviors. The platforms also build trust among customers and provide social proof regarding a particular brand. Customers also have the freedom to talk about a company’s brand in social commerce platforms. Depending on the customers’ buying and selling behaviors, social commerce platforms can be of various types. There are platforms for peer-to-peer sales, social-network-driven sales, group buying (coupon platform), participatory commerce, peer recommendations, social shopping, and user-curated shopping. The platforms can be classified further as onsite and offsite social commerce. Peer recommendation is a trending social commerce platform. Social commerce platforms thrive on community. Customers provide ratings and reviews to help fellow shoppers make decisions. Treating members as a community builds a good relationship among the members.

PAT Grid™ for Social Commerce Platform

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Challengers
Leaders

PAT Index
Measures how well the product or service is performing.
Rating Index
Measures how the product or service is rated in comparison to other products.
Social Commerce Platform
PAT Index™
 
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Top Five
PAT Index™
 
1
PromoRepublic
 
2
SocialLadder
 
3
Octashop
 
4
Halonet
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