Social Media Publishing Software helps marketers to automate a great deal of their social media functions like, the management of posts and marketing campaigns. Jumping in between different social media platforms can be arduous and time-consuming, especially if an organization has a lean marketing team. Social Media Publishing Software can allow businesses to, say, publish messages simultaneously across all its social media platforms. Businesses may schedule posts and marketing messages across their social media platforms, even up to one week ahead. In combination with social media analytics tools, businesses can easily determine the appropriate day, time, or moment in which to relay their marketing campaigns for maximum effect. This means that their social media or marketing teams can then focus on real-time customer engagement and analytics. Social media management tools come with various features including content curation, development of content, and features that support teamwork and collaboration within marketing teams. Others are part of a whole social media management application, an all-in-one platform where one can manage all their social activities, including real-time analytics. Others are more suited for small to medium sized businesses while others are designed with the larger, enterprise businesses in mind. The distinction is mainly based on pricing, even though differences may include the features offered, number of social media networks supported, and whether they are free or paid.