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Marin Analytics
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Marin Analytics

Overview
Synopsis

Marin Software harnesses the power and insight of all our channels and data sources, allowing you to deliver cohesive campaigns across channels and devices in order to reach your audiences throughout the buying cycle.

Category

Advertising Analytics Software

Features

•Save Time
•Improve Performance
•Gain Insights
•Reach Valuable Audiences

License

Proprietary Software

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Marin Analytics

What is best?

•Improve Performance
•Gain Insights
•Reach Valuable Audiences

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.7
8.9
Features & Functionality
7.8
8.7
Advanced Features
7.7
8.9
Integration
7.8
8.0
Performance
7.9
7.6
Customer Support
7.9
8.0
Implementation
8.3
Renew & Recommend
8.0
Bottom Line

Marin’s open, cross-channel platform, synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent while gaining meaningful performance insights across your entire digital marketing program.

7.8
Editor Rating
8.3
Aggregated User Rating
1 rating
You have rated this

Marin Software harnesses the power and insight of all their channels and data sources, allowing users to deliver cohesive campaigns across channels and devices in order to reach their audiences throughout the buying cycle. By leveraging best of breed marketing applications connected through Marin’s open, cross-channel platform – it's never been easier to synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent while gaining meaningful performance insights across users’ entire digital marketing program.

Marin Software allows its users to simplify, streamline, and integrate cross-channel campaigns from one platform, powered by all of their combined data sources. The software enables users to act on cross-channel audience analytics by automatically and intelligently optimizing bids based on customer-defined business objectives. Marin Software even optimizes bids across publishers and channels where bidding auctions are run separately. The products offer transparency and complete control in all of their users’ Search, Social and Display campaigns.

And rather than operating like a “black box”, Marin’s reporting, bidding algorithms and predictive modeling are shared with its users. Through improved cross-channel reporting, attribution, and audience valuation – Marin's products provide CMOs with audience-centric insights on program-wide performance so they can make holistic creative, bid and budget optimization decisions.

The Marin Smart Tag™ lets users define an audience list once; then, it selectively co-fires tracking pixels to synchronously create common audience lists for retargeting in Google RLSA, among other channels. With Marin, users always know they are delivering relevant ad experiences to each of their defined audience segments.

You may like to read: Top Advertising Analytics Software, How to Select the Best Marketing Analytics Software for Your Business and How to Select the Best Web Analytics Software for Your Business

Marin Analytics Pricing

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1 Reviews
  • Henry
    October 14, 2017 at 6:38 pm

    Connects you to customers as they move across devices and publishers.

    Company size

    Enterprise (>1001)

    User Role

    Executive

    User Industry

    Computer

    Rating
    Ease of use8.9

    Use all available data to reach the right people with the right message. Elevate advertising performance by coordinating across search and social. 

    Features & Functionality8.7

    Advanced Features8.9

    Integration8

    Training 8

    Customer Support8

    Renew & Recommend8

    ADDITIONAL INFORMATION
    Marin Software harnesses the power and insight of all our channels and data sources, allowing you to deliver cohesive campaigns across channels and devices in order to reach your audiences throughout the buying cycle. It optimizes bids across publishers and channels where bidding auctions are run separately.

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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