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Marin Software harnesses the power and insight of all our channels and data sources, allowing you to deliver cohesive campaigns across channels and devices in order to reach your audiences throughout the buying cycle.
Advertising Analytics Software
•Save Time •Improve Performance •Gain Insights •Reach Valuable Audiences
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Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)
Marin’s open, cross-channel platform, synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent while gaining meaningful performance insights across your entire digital marketing program.
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Marin Software harnesses the power and insight of all their channels and data sources, allowing users to deliver cohesive campaigns across channels and devices in order to reach their audiences throughout the buying cycle. By leveraging best of breed marketing applications connected through Marin’s open, cross-channel platform – it's never been easier to synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent while gaining meaningful performance insights across users’ entire digital marketing program.
Marin Software allows its users to simplify, streamline, and integrate cross-channel campaigns from one platform, powered by all of their combined data sources. The software enables users to act on cross-channel audience analytics by automatically and intelligently optimizing bids based on customer-defined business objectives. Marin Software even optimizes bids across publishers and channels where bidding auctions are run separately. The products offer transparency and complete control in all of their users’ Search, Social and Display campaigns.
And rather than operating like a “black box”, Marin’s reporting, bidding algorithms and predictive modeling are shared with its users. Through improved cross-channel reporting, attribution, and audience valuation – Marin's products provide CMOs with audience-centric insights on program-wide performance so they can make holistic creative, bid and budget optimization decisions.
The Marin Smart Tag™ lets users define an audience list once; then, it selectively co-fires tracking pixels to synchronously create common audience lists for retargeting in Google RLSA, among other channels. With Marin, users always know they are delivering relevant ad experiences to each of their defined audience segments.
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