Alterian

Alterian is a leading provider of cross-channel campaign and real time interaction management software, which is used by its direct clients, agencies, and marketing services providers to deliver compelling and personalized customer experiences in multi-channel scenarios for many of the world’s leading brands and corporations.

The world of Campaign Management and Real Time Interaction Management are merging. The challenge the marketer faces today, with data silos, boundaries between multiple channels and customer communications must change. Customers expect brands to be joined up, they demand that brands use their personal information to deliver relevant experiences.

The Digital Rules Engine enables cross-channel real time Campaign Management to deliver a consistent customer experience. Alterian Customer Analytics gives you the advanced analytical and reporting tools you need to turn insight into action, develop and manage targeted customer engagement campaigns, and eliminate the need for stand-alone analysis and reporting tools. From the convenience of your desktop, you can understand why, when and how your customers engage, ensuring that your communication with them is built completely around the kind of interaction they expect.

You may like to read: How to Select the Best Campaign and Lead Management Software for Your Business, Top Campaign and Lead Management Software, Top Lead Intelligence & Lead Mining Software, Top Lead Capture Software and Top Predictive Lead Scoring Software