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Birst Marketing Analytics simplifies Marketing Landscape : Marketing Analytics Accelerator from Birst, integrates online and offline sources of marketing data to provide a complete picture of the customer journey, right from audiences to prospects and to profitable customers. As marketers are inundated with data about their customers from a wide variety of dynamic sources, creating faster ways to acquire new customers or developing upsell and cross sell opportunities demand closer integration and analysis of data from different systems. Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst's patented 2-tier data architecture and comprehensive BI platform sits on top of all business data, to unify, refine and embed data consistently into every individual decision, up and down the org chart. Birst unifies, refines and embeds an integrated view of marketing data into every decision so marketers can create greater awareness, acquire new customers and nurture existing relationships.
The Birst Marketing Analytics Accelerator simplifies the increasingly complex marketing landscape by bringing in data together from multiple data sources and embedding the insights into every marketing decision, all using a single platform. With Birst, marketing data is readily available in user-ready formats so that marketers can intelligently navigate the customer journey.
Complete Customer Journey using Birst Marketing Analytics
“Marketing is the lynchpin of any company. Marketers not only focus on nurturing new prospects, but also building loyalty and retention strategies. However, leveraging data has become increasingly complex with marketers drowning in a sea of technology solutions,” said Brad Peters, chairman and chief product officer, Birst. “With Birst’s Marketing Analytics Accelerator marketers can link the various contact points along the market journey of their prospects and customers, which often spans multiple applications, to create a complete picture of how customers are found, sold and on-boarded. We are making it easier than ever to put valuable insights into the hands of marketers to not only improve effectiveness, but to quantify value.”
Birst customers leverage its marketing analytics capabilities in many ways including customer profiling and segmentation, upsell and cross sell opportunity analysis, retention analysis and more. Birst provides a user ready data tier that unifies all marketing data, allows marketers to define how they want to measure business results, while keeping everyone aligned on common metrics and business rules. Birst Marketing Analytics Accelerator also features a pre built data model that integrates Marketo, Salesforce.com, Google Analytics applications, and a library of out of the box KPIs, reports and dashboards.
Complete Customer Journey using Birst Marketing Analytics
Birst also provides intuitive front end tools for marketers to explore their data using interactive dashboards and visual data discovery. Marketing teams can go live in weeks with a complete analytics solution that puts data at the core of every decision to grow top line revenue and increase customer loyalty and success.
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