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Adverity DataTap is a next generation cloud-based ETL platform. DataTap combines different data streams before normalizing the data to allow users to explore new correlations and discover new insights into their marketing performance.
• Data Mining • Data Visualization • Data Warehousing • High Volume Processing • Standardised database and spreadsheet integration • Powerful transformation and calculation engine • Data quality monitoring system
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Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)
What is best?
• Data Warehousing • High Volume Processing • Standardised database and spreadsheet integration • Powerful transformation and calculation engine • Data quality monitoring system
What are the benefits?
• Clean integrated data stack • Increased data quality • Full control over your data • Fast integration of any data from any source
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Ease of use
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Adverity DataTap allow marketers to connect and manage all their data sources in one single platform in the cloud or on-premise
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Adverity DataTap is a next generation cloud-based ETL platform. DataTap combines different data streams before normalizing the data to allow users to explore new correlations and discover new insights into their marketing performance. With the platform, users can integrate server data, email data, e-commerce data, retail data, social data, databases, and spreadsheets to make quicker decisions based on real data to optimize return on advertising expenditure.
Adverity DataTap allows its users to connect all sources provisioned by the API without having to use a single line of code and it maintains and updates data connector library, meaning there’s no groundwork required from users. DataTap can process any data or format, no matter whether data is provided in structured spreadsheets, unstructured and complex Excel files, .json or .xml or any other file type.
DataTap can collect data via email or directly from databases, FTP, REST, feeds, web services or internal applications. Wherever there is a possibility to extract data, DataTap can manage the process from start to finish. It easily adapts to changing data by automatically adjusting the data model, making leveraging marketing data a more harmonious process.
Natively attached to the data collection process, allow users to maximize the value of their marketing data. Users can choose from a wide variety of functions to create a clean, accurate and aligned dataset which will be continuously updated in real-time. DataTap applies marketing specific rules as well as marketers’ business rules and conventions to efficiently blend different data streams.
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Connect and manage all your data sources in one single platform in the cloud or on-premise.
Medium (50 to 1000)
DataTap provides data to any kind of target system, either in real-time or through scheduling. File-based, via API or direct database ingestion, you can use DataTap to power the application of your choice. Use predefined templates or configure your own to collect the exact data you require.
Standardized database and spreadsheet integration. Powerful transformation and calculation engine and Pre-built connectors to all your favorite marketing tools.
Great integration platform
Great transformations, lots of sources.
Savin a lot of time for data gathering!
Medium (50 to 1000)
Easy to use with great UX
A ton of useful features, from transformations to a lot of sources to get data from.
While it is quite easy to use in your daily business, it can get super detailled if you like.
Well, you can gather the data and send it everywhere, from Snowflake to Redshift.
Performance is good.
Customer support was always responsive and helpful. I actually did need them much after the extensive onboarding phase.
Everything is done in the browser - easy!
For analysts and markting people this is a great tool, one of the best on the market. Really solves a lot of issues in our daily lives.
Usability is great, the price is OK even though it might be high for startups. Would absoloutely buy again!