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BlueConic
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BlueConic

Overview
Synopsis

BlueConic is the world’s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem.

Category

Lead Capture Software

Features

• Collect rich first party data and integrate your ad tech solutions
• Use BlueConic to connect your CRM solution
• Build look-alike segments in your DMP
• Collect behavioral data from web and mobile channels
• Unify data across web and mobile platforms

License

Proprietary

Price

• Pyxis – Start free now
• Chamaeleon - Starting at $500 /month
• Phoenix - Starting at $2,000 /month

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

BlueConic

What is best?

• Use BlueConic to connect your CRM solution
• Build look-alike segments in your DMP
• Collect behavioral data from web and mobile channels
• Unify data across web and mobile platforms

What are the benefits?

• Establish a unified customer view across digital channels
• Use databases or systems to inform critical and real time marketing decisions
• Provides a proven and rapidly growing platform for further additions of algorithms in the future, so we can grow and change with the market’s needs
• Designed to be controlled by marketers so we’ve designed the UI to provide an intuitive point, drag, and click interface

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.7
8.3
Features & Functionality
7.9
8.4
Advanced Features
7.9
8.6
Integration
7.8
9.0
Performance
7.7
9.2
Customer Support
7.8
8.8
Implementation
8.4
Renew & Recommend
7.6
Bottom Line

BlueConic is the world’s simplest and most accessible customer data platform which offers advertising, customer data / CRM, DMP, email and web integrations and features.

7.8
Editor Rating
8.5
Aggregated User Rating
1 rating
You have rated this

BlueConic is the world’s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem.

Blueconic features advertising, customer data / CRM, DMP and email. BlueConic is designed to be controlled by marketers so BlueConic designed the UI to provide an intuitive point, drag, and click interface that doesn’t require advanced knowledge like SQL for segmentation.

In addition, the platform features intuitive in-context dialogue creation and editing (inline, WYSIWYG and HTML) to manipulate any HTML-based channel without a developer or the need to know code. BlueConic synchronizes the user’s customer data across the user’s marketing technology stack. The users can collect rich first party data and integrate the user’s ad tech solutions with BlueConic to improve ad metrics and reduce costs. The users can use BlueConic to connect the user’s CRM solution to and from other tools in the user’s marketing ecosystem.

BlueConic also lets the users build look-alike segments in the user’s DMP based on unique first party data collected in BlueConic. BlueConic also lets the users collect behavioral data from web and mobile channels to pass to the user’s ESP for individualized messaging based on real-time user engagement. BlueConic also lets the users unify data across web and mobile platforms to produce high-relevancy experiences across channels. BlueConic’s recommendation engine and predictive analytics utilize Apache Spark’s machine learning to deliver 1:1 interactions to the user’s customers.

You may like to read: How to Select the Best Campaign and Lead Management Software for Your Business, Top Campaign and Lead Management Software, Top Lead Intelligence & Lead Mining Software, Top Lead Capture Software and Top Predictive Lead Scoring Software

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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