Heap Analytics

Heap Analytics is a web analytics platform that automatically captures and organizes every customer touchpoint to help in making faster and better decisions. Heap Analytics performs this with no use of tracking plans, tracking code, or tags. Heap Analytics help businesses to track everything automatically, control their data, have a retroactive data warehouse and use non-destructive data modelling flexibly to decouple the definitions from their data.

The key features offered by Heap Analytics include core, attribution, conversion, enrichment, and warehouses. The core feature provides codeless retroactive analytics that allows auto-capturing everything and measuring the effects of each interaction retroactively. With the core feature, businesses will have a complete user history, no more data blackouts, and unified customer identity.

The attribution feature enables modern marketers to measure real customer behaviour, not just the visits. The automation feature allows unifying Omni channel journeys by creating one accurate identity when customers switch from web to phone to email and then ties together every behaviour. The automation feature allows measuring the influence of marketing efforts easily and retroactively without implementing any code.

The conversion feature facilitates exposing the friction in user flows and measuring the effectiveness of the A/B tests. The conversion feature provides retroactive funnels that allow marketers to discover which page or even which form field is causing users to drop off, and compare how cohorts convert. The conversion feature also enables marketers to understand how A/B tests influence the customers’ entire experience. The enrichment feature allows combining CRM, behavioural, and enrichment data into one omnichannel user view with one click.