Behavioral Analytics Software reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and IoT. These tools help organizations garner insights into their customer behaviour. These computer tools allow businesses understand the behaviors and choices of their customers in order to improve their product and achieve business goals. Behavioral Analytics Software does not just allow businesses to know what they customers are doing, but helps them understand why they are doing it. Behavioral Analytics Software helps analyse customers on mobile apps and websites. These software tools can help reveal how customers’ interaction with these features and the design of these websites or apps affect customer conversion and retention. Businesses cannot change what they cannot understand, and Behavioral Analytics Software help businesses understand their core metrics in relation to customers. Behavioral Analytics Software uses raw event data of customers in the provision of analytics. These software should be able to capture and gather these raw events, as well as analyse them, all in real time. Some other important features of Behavioral Analytics Software are cross platform and cross device analysis, analysis of conversion funnel, feature interaction analysis, churn analysis and user lifecycle behaviour.