Advertising Analytics software are used to understand advertising strategies, campaigns, targets and channels in order to improve them. These software programs help businesses have a comprehensive and detailed grasp of their advertising efforts in order to make key decisions. Advertising Analytics software helps to measure and analyse advertising in order to reduce costs and increase return on investment on advertising. Information on the demographics, behaviours and other characteristics of the target audience are used to optimize advert spending. There are many features that help this software help you harness the full potential from your advertising campaigns. Advertising analytics software features include impression reporting, conversion tracking, conversion rate optimization, website reporting, customer segmentation based on various features, A/B testing tools, customer journey reporting, and cost analysis. The importance of advertising analytics software cannot be overstated as it helps you reduce customer acquisition cost. Given the importance and interest in advertising analytics software have been improving overtime. The latest advertising analytics tools can now use machine learning and artificial intelligence to make automatic changes based on real-time analysis of your advertising data. Advertising analytics software is crucial to any modern day marketer.