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Google Analytics offers many features and reports that can help you analyze, understand, and improve your online advertising efforts.
Category
Advertising Analytics Software
Features
•Data Collection & Management •Data Analysis, Visualization, and Reporting •Data Activation •Audience Demographics •Intelligence and Anomaly Detection •Tag Management Support •Native Data Onboarding Integrations •Filtering and Manipulation •Real-Time Reporting •Funnel Analysis
License
Proprietary Software
Price
Free Contact for Pricing
Pricing
Subscription
Free Trial
Available
Users Size
Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)
Company
Google
What is best?
•Data Collection & Management •Data Analysis, Visualization, and Reporting •Data Activation •Audience Demographics •Intelligence and Anomaly Detection •Tag Management Support
PAT Rating™ ( Beta)
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
9.0
8.4
Features & Functionality
9.1
8.7
Advanced Features
9.2
8.7
Integration
9.0
8.9
Performance
9.1
8.4
Customer Support
9.2
8.9
Implementation
8.7
Renew & Recommend
8.4
Bottom Line
Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data.
9.1
Editor Rating
8.7
Aggregated User Rating
2 ratings
You have rated this
Google Analytics offers many features and reports that can help you analyze, understand, and improve your online advertising efforts. Google Analytics Advertising Features is a collection of features that takes advantage of the Google advertising cookies so you can do things like: Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data.
As an Analytics 360 user, you have access to the additional features of being able to see DoubleClick Campaign Manager data in your reports, and being able to create remarketing lists in Analytics and share them with DoubleClick Bid Manager.Remarketing with Analytics lets you segment your audience of past site users and deliver relevant ads for your Google Display Network and Search-ads campaigns based on the actions those users took on your site.
With Demographics and Interests reporting in Analytics, you can understand how your site audience breaks down by Age, Gender, and Interests, better target your ad spend, use Age, Gender, and Interests to build Segments for your reports and use Age, Gender, and Interests to build Remarketing Lists.
Through various dashboards and reports, you'll have the opportunity to unlock tremendous data.
Company size
Enterprise (>1001)
User Role
IT Support
User Industry
Construction
Rating
Ease of use8
Features & Functionality8.9
Advanced Features8.4
Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords.
Integration8.9
Training 8.9
Customer Support8.9
Implementation8.7
ADDITIONAL INFORMATION Google Analytics – a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. At its core, Google Analytics helps you understand what’s working and what isn’t.
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Through various dashboards and reports, you'll have the opportunity to unlock tremendous data.
Enterprise (>1001)
IT Support
Construction
Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords.
ADDITIONAL INFORMATION
Google Analytics – a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. At its core, Google Analytics helps you understand what’s working and what isn’t.