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Google Analytics
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Google Analytics

Overview
Synopsis

Google Analytics offers many features and reports that can help you analyze, understand, and improve your online advertising efforts.

Category

Advertising Analytics Software

Features

•Data Collection & Management
•Data Analysis, Visualization, and Reporting
•Data Activation
•Audience Demographics
•Intelligence and Anomaly Detection
•Tag Management Support
•Native Data Onboarding Integrations
•Filtering and Manipulation
•Real-Time Reporting
•Funnel Analysis

License

Proprietary Software

Price

Free
Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Google

What is best?

•Data Collection & Management
•Data Analysis, Visualization, and Reporting
•Data Activation
•Audience Demographics
•Intelligence and Anomaly Detection
•Tag Management Support

PAT Rating™ ( Beta)
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
9.0
8.4
Features & Functionality
9.1
8.7
Advanced Features
9.2
8.7
Integration
9.0
8.9
Performance
9.1
8.4
Customer Support
9.2
8.9
Implementation
8.7
Renew & Recommend
8.4
Bottom Line

Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data.

9.1
Editor Rating
8.7
Aggregated User Rating
2 ratings
You have rated this

Google Analytics offers many features and reports that can help you analyze, understand, and improve your online advertising efforts. Google Analytics Advertising Features is a collection of features that takes advantage of the Google advertising cookies so you can do things like: Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data.

As an Analytics 360 user, you have access to the additional features of being able to see DoubleClick Campaign Manager data in your reports, and being able to create remarketing lists in Analytics and share them with DoubleClick Bid Manager.Remarketing with Analytics lets you segment your audience of past site users and deliver relevant ads for your Google Display Network and Search-ads campaigns based on the actions those users took on your site.

With Demographics and Interests reporting in Analytics, you can understand how your site audience breaks down by Age, Gender, and Interests, better target your ad spend, use Age, Gender, and Interests to build Segments for your reports and use Age, Gender, and Interests to build Remarketing Lists.

You may like to read: Top Advertising Analytics Software, How to Select the Best Marketing Analytics Software for Your Business and How to Select the Best Web Analytics Software for Your Business

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1 Reviews
  • Jamie
    October 10, 2017 at 10:15 am

    Through various dashboards and reports, you'll have the opportunity to unlock tremendous data.

    Company size

    Enterprise (>1001)

    User Role

    IT Support

    User Industry

    Construction

    Rating
    Ease of use8

    Features & Functionality8.9

    Advanced Features8.4

    Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords.

    Integration8.9

    Training 8.9

    Customer Support8.9

    Implementation8.7

    ADDITIONAL INFORMATION
    Google Analytics – a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. At its core, Google Analytics helps you understand what’s working and what isn’t.  

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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