Sign in to see all reviews and comparisons. It's Free!
By clicking Sign In with Social Media, you agree to let PAT RESEARCH store, use and/or disclose your Social Media profile and email address in accordance with the PAT RESEARCH
Privacy Policy
and agree to the
Terms of Use.
•Data Collection & Management
•Data Analysis, Visualization, and Reporting
•Data Activation
•Audience Demographics
•Intelligence and Anomaly Detection
•Tag Management Support
What are the benefits?
•Native Data Onboarding Integrations
•Filtering and Manipulation
•Real-Time Reporting
•Funnel Analysis
PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
9.1
8.4
Features & Functionality
9.0
8.7
Advanced Features
9.0
9.1
Integration
9.1
8.9
Performance
9.2
8.4
Customer Support
9.2
8.9
Implementation
8.7
Renew & Recommend
8.4
Bottom Line
Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data.
9.1
Editor Rating
8.7
Aggregated User Rating
3 ratings
You have rated this
Google Analytics offers many features and reports that can help you analyze, understand, and improve your online advertising efforts.
Google Analytics Advertising Features is a collection of features that takes advantage of the Google advertising cookies so you can do things like: Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords, Use demographic and interest data in your Analytics reports and Create Segments based on demographic and interest data.
As an Analytics 360 user, you have access to the additional features of being able to see DoubleClick Campaign Manager data in your reports, and being able to create remarketing lists in Analytics and share them with DoubleClick Bid Manager.
Remarketing with Analytics lets you segment your audience of past site users and deliver relevant ads for your Google Display Network and Search-ads campaigns based on the actions those users took on your site.
With Demographics and Interests reporting in Analytics, you can understand how your site audience breaks down by Age, Gender, and Interests, better target your ad spend, use Age, Gender, and Interests to build Segments for your reports and use Age, Gender, and Interests to build Remarketing Lists.
Through various dashboards and reports, you'll have the opportunity to unlock tremendous data.
Company size
Enterprise (>1001)
User Role
IT Support
User Industry
Construction
Rating
Ease of use8
Features & Functionality8.9
Advanced Features8.4
Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords.
Integration8.9
Training 8.9
Customer Support8.9
Implementation8.7
ADDITIONAL INFORMATION Google Analytics – a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. At its core, Google Analytics helps you understand what’s working and what isn’t.
We are the movers and shakers of B2B Software & Services. We have been copied by many including the you know who?
Why not get it straight and right from the original source. Join over 66,000+ Executives by subscribing to our newsletter... its FREE ! and get fully confidential personalized recommendations for your software and services search
Privacy Policy: We hate SPAM and promise to keep your email address safe.
Through various dashboards and reports, you'll have the opportunity to unlock tremendous data.
Enterprise (>1001)
IT Support
Construction
Create Remarketing Audiences based on specific behavior, demographic, and interest data, and share those lists with AdWords.
ADDITIONAL INFORMATION
Google Analytics – a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. At its core, Google Analytics helps you understand what’s working and what isn’t.