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SAP Hybris Marketing enables businesses to create a full 360-degree view of their customers' interactions and allow scoring the customers based on their explicit and implicit behaviour across all their platforms.
Category
Marketing Automation Software
Features
• Dynamic consumer and customer profiling • Segmentation and campaign management • Commerce marketing • Building loyalty and advocacy • Marketing planning and performance • Impactful marketing analytics • Marketing lead management • Customer attribution • Architecture and technology
License
Proprietary
Price
Contact for Pricing
Pricing
Subscription
Free Trial
Available
Users Size
Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)
Company
SAP Hybris Marketing
What is best?
• Dynamic consumer and customer profiling • Segmentation and campaign management • Commerce marketing • Building loyalty and advocacy • Marketing planning and performance • Impactful marketing analytics • Marketing lead management
What are the benefits?
• Build up consolidated profiles • Anticipate customer behaviours • Accurately define micro-segments and target audiences • Access deep insights
PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
8.5
8.2
Features & Functionality
8.7
8.6
Advanced Features
8.7
7.7
Integration
8.5
6.7
Performance
8.6
7.9
Customer Support
8.6
8.4
Implementation
8.7
Renew & Recommend
8.2
Bottom Line
SAP Hybris Marketing provides marketing solutions that allow individualized contextual marketing on an unlimited scale and help in creating a 360 degree view of the customers’ interactions.
8.6
Editor Rating
8.1
Aggregated User Rating
1 rating
You have rated this
SAP Hybris Marketing enables businesses to create a full 360-degree view of their customers' interactions and allow scoring the customers based on their explicit and implicit behaviour across all their platforms. SAP Hybris Marketing enables dynamic capturing and enriching of customer profiles across all the sources into a single master view.
Through this, businesses can leverage implicit customer signals to help them to gain insights into customer's real-time intents. Therefore, SAP Hybris Marketing facilitates quick customer engagement and seizing of sales and marketing opportunities quickly. SAP Hybris Marketing enables anticipating of customer behaviours. This is through allowing businesses to discover the hidden trends, understand the interests, motivation, and sentiments of the customers, and gain insights at the individual customer level.
SAP Hybris Marketing accurately defines target audiences and micro-segments. It achieves this by leveraging powerful discovery and visualisation tools that match the explicit and implicit customer information quickly. SAP Hybris Marketing provides access to deep insights. SAP Hybris Marketing achieves this by leveraging the services of the platform from the open SAP Hana platform such as text analysis, predictive and data mining, integration of data, and event stream processing.
SAP Hybris Marketing also provides marketing solutions that allow individualised contextual marketing on an unlimited scale. With SAP Hybris Marketing, businesses can convert large volumes of structured and unstructured data to help in making real-time marketing decisions.
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