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Overview
Synopsis

BrightFunnel is a growing team of marketing enthusiasts building the intelligence layer for revenue stack. It is a pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecast.

Category

Marketing Attribution Software

Features

• Marketing impact reporting.
• Full-funnel reporting suite.
• Track how every marketing program contributes to pipeline and revenue.
• Shared metrics that helps achieve revenue goals as one team.

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

BrightFunnel

What is best?

• Full-funnel reporting suite.
• Track how every marketing program contributes to pipeline and revenue.
• Shared metrics that helps achieve revenue goals as one team.

What are the benefits?

• Has a full-funnel reporting suite that ensures an entire marketing team has visibility.
• Tracks how every marketing program contributes to pipeline and revenue.
• Helps a company to achieve revenue goals as one team through shared metrics.
• Helps to make better decisions, improve productivity, and allocate the right spend.
• Helps to tackle marketing reporting challenges.
• Helps to forecast what moves the needle of a business so that a business can deliver the right touch at the right time.

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
4.5
Features & Functionality
7.6
9.1
Advanced Features
7.6
9.5
Integration
7.6
Performance
7.6
Customer Support
7.6
Implementation
Renew & Recommend
Bottom Line

BrightFunnel is a growing team of marketing enthusiasts building the intelligence layer for revenue stack. It is a pioneer in revenue attribution and forecasting for B2B marketers.

7.6
Editor Rating
7.7
Aggregated User Rating
3 ratings
You have rated this

BrightFunnel is a growing team of marketing enthusiasts building the intelligence layer for revenue stack. It is a pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecast. BrightFunnel has a revenue intelligence suite which is an operating system for marketers to orchestrate all marketing decisions. BrightFunnel has a market impact reporting that accurately measures marketing impact on pipeline and revenue across every marketing channel, campaign, and initiative. It also has marketing attribution which helps to holistically track marketing impact with first-touch, multi-touch, and last-touch reporting models. It also has a sales activity analysis that shows how the combination of marketing and sales touches moves a lead through the buyer journey. It has a channel performance that helps to understand how each marketing channel contributes to and accelerates revenue. It has executive reporting that enables easy access to executive dashboards for reporting marketing contribution to CEO’s and boards. It has campaign performance that allows to go on one level deeper to see how each individual marketing program-events, content, emails, and more-impacts revenue. It has reporting outside of salesforce which ensures that there is no need to rely on sales operations to pull reports-complete all the reporting inside BrightFunnel.

 

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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