Review

IBM Interactive Marketing Solution

Overview

Synopsis

The IBM Interactive Marketing solution provides a set of capabilities to engage in newly personal, relevant marketing for inbound-outbound, online-offline, anytime, real-time world.

Category

Marketing Cloud

Company

IBM

PAT Rating™

Editor Rating

Aggregated User Rating

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Ease of use

7.7

4.6

Features & Functionality

7.7

9.7

Advanced Features

7.7

9.2

Integration

7.7

9.2

Performance

7.7

9.0

Training

—

Customer Support

7.7

—

Implementation

—

Renew & Recommend

—

Bottom Line

Solution portfolio includes IBM Campaign, IBM Interact, IBM eMessage, IBM Marketing Operations, IBM product recommendations, IBM Email Optimization and IBM LIVEmail.

7.7

Editor Rating

8.3

Aggregated User Rating

3 ratings

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IBM Interactive Marketing Solution : The IBM Interactive Marketing solution provides a set of capabilities to engage in newly personal, relevant marketing for inbound-outbound, online-offline, anytime, real-time world. Solution portfolio includes IBM Campaign, IBM Interact, IBM eMessage, IBM Marketing Operations, IBM product recommendations, IBM Email Optimization and IBM LIVEmail.

IBM Campaign deliver personalized, relevant marketing messages across all touch points. IBM Interact determine, in real-time, the right message to present in inbound marketing channels. IBM eMessage engage customers and prospects with timely, personalized email and mobile messages. IBM Marketing Operations streamline marketing processes and improve marketing management. IBM product recommendations make highly relevant product recommendations through multiple channels. IBM Email Optimization email marketing solutions for optimized customer engagement. IBM LIVEmail trigger event-driven, targeted emails.

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