Trade Promotion Management (TPM) Software enables organizations to organize and implement promotional campaigns that are meant to boost sales and returns. Manufacturers as well retailers use Trade Promotion Management (TPM) to improve the demand for their products in retail outlets by utilizing marketing strategies such as product display, incentives (gifts and coupons), and pricing as leverage. The professionals who implement this software are the ones that deal with demand planning and management. So, it can be in organizational departments like finance, operations, and sales. Trade Promotion Management (TPM) Software is generally deployed as an outstanding product; however, it can also function as part of a retail management system. On separate delivery, Trade Promotion Management (TPM) Software can combine with retail software and supply chain and logistics software. The software offers businesses flexibility in the sense that you will easily access promotional components such as scan backs, bill backs, discounting and many more. You can also exclude or include items and customers in a suitable date range across various promotion and pricing components. Trade Promotion Management (TPM) Software enables you to keep track of real-time performance which allows you to respond to and adjust expectations as they happen by using dynamic pricing management. With this software, you get to create and implement complicated trade promotions in a very smart way. Its promotional tracking and visibility tools improve an organization’s promotional performance.