Oracle Commerce

Oracle Commerce is ecommerce software that enables you to innovate and expand to new geographies and touchpoints as the market changes. Oracle Commerce enables you to deliver optimized and personalized experiences to your shoppers.

Oracle Commerce includes B2C and B2B modules that enable you to support multiple selling models and businesses. Oracle Commerce provides you with a scalable and modern platform that enables you to instantly launch your sites for new markets, brands as well as for single purpose campaigns. Oracle Commerce also enables you to manage omnichannel experiences, content, and promotions.

The key features offered by Oracle Commerce include; data anywhere architecture, unified multisite architecture, adaptive personalization engine, targeted content and advanced segments, and reporting. The data anywhere architecture feature provides an excellent platform for accelerating integrations and minimizing the cost of integrations. The unified multisite architecture feature facilitates sharing of personalization and commerce resources such as components and content between commerce sites.

The adaptive personalization engine provided by Oracle Commerce enables you to personalize content that targets roles, individuals, organizations, and customized segments. The adaptive personalization engine also provides an excellent platform for continuous leveraging of dynamic segments and customer profiles based on new interactions.

Oracle Commerce through the advanced segment feature enables you to target groups having a high value with promotions and select products. The advanced segment also provides an excellent platform for defining segments based on on-site behavior or demographics as well as using of attributes from customer profiles to quickly place clients into segments.

The search engine optimization provided by Oracle Commerce enables you to arrange all pages of dynamic commerce in web search engines. The reporting feature provides an excellent platform for analyzing and monitoring customer behavior and commerce. The big data analytics provides you with the abilities of providing insights into critical metrics and customer behavior.

You may like to read: How to Select the Best E-Commerce Software for Your Business and Free, Top and Open Source E-Commerce Software (Digital Commerce Platforms)