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OptiMine

Overview
Synopsis

OptiMine Software is a cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend.

Category

Marketing Performance Management Software

Features

• Cloud-based agile marketing measurement platform
• Advanced bid optimization

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

OptiMine

What is best?

• Cloud-based agile marketing measurement platform
• Advanced bid optimization
• See a unified, integrated view of your marketing investments and their impact
• Demonstrate business P&L accountability with tangible evidence of ad impacts
• Measure, scale and compete confidently in an increasingly complex environment of devices, channels and ad formats

What are the benefits?

• Get a unified, complete view of each ad's value across channels and devices
• Gain an objective view of changes in your business performance, including what factors drove them
• Act fast on insights with automated, biddable media spend adjustments and optimization
• Ramp to results more quickly through a rapid, repeatable and scalable cloud-based solution

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
Features & Functionality
7.6
8.8
Advanced Features
7.6
8.5
Integration
7.6
Performance
7.6
Customer Support
7.6
Implementation
Renew & Recommend
Bottom Line

OptiMine Software offers products such as Impact, Insight and Together which consistently proves significant lift in ROI and ROAS across a wide range of industries from retail to financial services to telecommunications to travel & hospitality.

7.6
Editor Rating
8.7
Aggregated User Rating
1 rating
You have rated this

OptiMine Software is a cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. OptiMine Software offers products such as Impact, Insight and Together. OptiMine’s ad measurement and optimization platform lets marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend across digital display, search and social channels. OptiMine Insight is a cloud-based agile marketing measurement platform that measures the cross-channel performance of all the user’s channels and ads- offline and online. OptiMine Insight also connects the dots between individual ads and positive business outcomes across every channel in the purchase funnel to drive actionable, ongoing and rapid ROI improvement. OptiMine combines comprehensive, top-down views and actionable, bottom-up views of the user’s marketing spend. OptiMine Impact lets users act and respond like never before with advanced bid optimization that adjusts automatically to drive exceptional performance. OptiMine Impact uses a global portfolio approach to optimize each individual ad and keyword to achieve the greatest overall financial impact toward the user’s goal. OptiMine Insight and Impact can also both be bought by users with Optimine Together which combines the power of agile marketing measurement with actionable insights and automated optimization to deliver breakthrough business results. Optimine Together provides users with improved cost efficiency, boost AD spend ROI, increased customer acquisition and grow revenues. OptiMine’s solution consistently proves significant lift in ROI and ROAS across a wide range of industries from retail to financial services to telecommunications to travel & hospitality when optimizing ad spend across multiple channels.

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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