OptiMine

OptiMine Software is a cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. OptiMine Software offers products such as Impact, Insight and Together. OptiMine’s ad measurement and optimization platform lets marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend across digital display, search and social channels. OptiMine Insight is a cloud-based agile marketing measurement platform that measures the cross-channel performance of all the user’s channels and ads- offline and online. OptiMine Insight also connects the dots between individual ads and positive business outcomes across every channel in the purchase funnel to drive actionable, ongoing and rapid ROI improvement. OptiMine combines comprehensive, top-down views and actionable, bottom-up views of the user’s marketing spend. OptiMine Impact lets users act and respond like never before with advanced bid optimization that adjusts automatically to drive exceptional performance. OptiMine Impact uses a global portfolio approach to optimize each individual ad and keyword to achieve the greatest overall financial impact toward the user’s goal. OptiMine Insight and Impact can also both be bought by users with Optimine Together which combines the power of agile marketing measurement with actionable insights and automated optimization to deliver breakthrough business results. Optimine Together provides users with improved cost efficiency, boost AD spend ROI, increased customer acquisition and grow revenues. OptiMine’s solution consistently proves significant lift in ROI and ROAS across a wide range of industries from retail to financial services to telecommunications to travel & hospitality when optimizing ad spend across multiple channels.