IBM Mobile Commerce

IBM WebSphere Commerce,known as WCS (WebSphere Commerce Suite) is a software platform framework for e-commerce, including sales, marketing, customer and order processing functionality in an adaptable, integrated package. It is a unified platform which offers B2C (ability to do business directly with consumer), B2B (with businesses), indirectly through channel partners, or all of these at the same time.IBM WebSphere Commerce enables users’ mobile commerce customer to browse their online catalog, receive personalized marketing and promotions, conduct side-by-side product comparisons, obtain store location information, complete transactions and access an accurate view of orders and availability. Mobile shoppers can see availability and pricing for their city or store because WCS indicates their location.This mobile commerce solution can enable user’s company to adopt mobile as a new selling channel while leveraging the power of personalized marketing and extending the power and reach of his brand. With mobile commerce storefronts and reference applications, users can take full advantage of mobile device browsers to deliver an optimized mobile shopping experience. Blended with location-based marketing, they can personalize the mobile commerce experience.

The mobile and smartphone storefronts complement the web stores, providing a relevant mobile shopping experience for customers. They can browse products, add items to their shopping cart, create wish lists and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pick up their items in-store when the order is ready.