Data Virtualization Software allows front-end solutions like applications, dashboards and portals to access data collected from different sources in a unified view, without necessarily knowing where the raw data is located. This is achieved by creating a protection layer that conceals additional sensitive information about the data like its structure, access language, and storage technology. This is what makes it possible for say a reporting application to access data without knowing where it resides, or how many data sources were combined to achieve the single. With this solution, businesses can have better understanding of their customers on an individual perspective. Customers can also be examined in groups, as the case may be. This intelligent combination of data sources automatically eliminates the need to wait for long hours because a company needs to load data. Now, a single view of data obtained from various sources can be combined and seen at a glance, without worrying about the backend appearance. Integrated data views can be achieved via a memory that exists apart from the physical layer on which the data was originally implemented.