Donor Management Software help organizations to develop and manage strategies of interaction with donors. Donor Management Software is also referred to as the Customer relationship management system for non-profit organizations. These software help establishments to not only implement strategies as regards donors, but to also improve the relationship with such donors via several methods. Donor Management Software help non-profits to gather and store critical information and data about their donors. This information helps with improve the quality of communication with donors and can be used to grow relationships with them via the use of the Donor Management Software. Some information that can be gathered and stored by Donor Management Software include previous donations, donation area specialty, geographical constraints, and other business details. More advanced Donor Management Software help organizations to analyse such data so as to get insight about the likelihood of a donor to make a donation in the present circumstances. This helps non-profit organizations to optimize resources and decide on the most worthwhile donors to pursue. Donor Management Software can also help manage payment by providing gateways for donors to make donations online. Marketing is another feature of Donor Management Software, as it can help non-profit organizations increase their reach with email marketing, screening of prospects and lead generation.