What is Immersive Analytics? and Why do you need Immersive Analytics?

When immersive analytics was first introduced, most people failed to understand what it meant especially since they were already fascinated by Virtual Realty. Immersive means experience that sparks a real feeling of being present when in a virtual space. A persons consciousness is transferred from the immediate real environment to an alternate reality. Immersive analytics is about working with data. Analytics is the discovery and interaction of the patterns in data using algorithms as well as other tools.

Immersive analytics makes use of interactive technologies like the Virtual Realty glasses, large flat screen displays and even internet of things to support analytical reasoning of data.

The area of immersive analytics has not yet been fully explored and some of it have just been limited to use cases and workshops. Even amongst the very few immersive analytics community, the concept is still very much complex.

Why do you need Immersive Analytics?

Even though Immersive Analytics is yet to be fully explored, it has proven to be a very valuable asset to most businesses. It would boost the revenue of businesses, help them identify problem areas and immediately provide adequate solutions. It can also promote the growth of businesses by improving work performance and strategic planning.

Immersive analytics has not yet been fully implemented but still remains at an experimental stage. There is a potential for growth in the coming years as most investors continue to see the results immersive analytics produces.

Immersive analytics can be useful to business managers especially when they enter the virtual data world to understand the data system, they can capture the analyzed data and display it on a video for the staff meeting. Business managers may even decide to invite their staff to the 3D analysis using VR. The whole experience is collaborative and even social. It makes it very easy to explain your insights with a group to provide solutions to the identifiable problems in the data analyzed.

Immersive Analytics Buyer Guide and What are the Tips On Using Immersive Analytics?

It would be a great opportunity to join the very few immersive analytics community as there are so many benefits to derive from it. However, there are some basic things you must know to understand how to use immersive analytics.

• Analyse Data Using Augmented and Immersive Analytics: When you use interactive technologies to analyze data, you can easily detect root problems. Business managers can identify the patterns of sales and predict the amount to be made for next month sales. How is it possible to decide such amount? With a combination of augmented reality and immersive analytics, one can easily understand the patterns of growth in the business. Data analysis goes beyond exploring already known data but should be able to provide a useful to solving problems.
• Research Existing Vendors: Immersive analytics is still in the experimental stage and there are still very few analytics vendors. Before you venture into the world of immersive analytics, it would be a good idea to investigate the vendors. You should learn from their mistakes and understand how they are able to work with interactive technologies to yield results. They can serve as a guide and your success can create a pathway for those who will be using it in the future.
• Use Cases for Demonstrations: The world has advanced from its usual pen and paper analysis. We can now understand data better through collaboration and interaction than using just a picture. Information can be better shared and understood using 3D exploration than a simple PowerPoint slide. You can create a virtual lab for your use cases to explore the immersive experience and they can share their insights from the visual experience.
• Use Immersive Analytics For Data Storytelling: People are generally bad at statistics and can easily get confused when numbers are put in front of them. The use of immersive analytics makes it much easier to explain the data through visual representations. You can share data with your group where ever they are with the help of interactive technologies. The virtual world will provide a real life experience so your users can understand the data presented to them.

Immersive Analytics Buyer Guide and What are the Tips On Using Immersive Analytics