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First Insight
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First Insight

Overview
Synopsis

First Insight is the world’s leading provider of solutions that empower retailers and brands to incorporate the voice of the consumer into the design and merchandising of new products.

Category

Retail Assortment Management Software

Features

• Predictive analytics and machine learning: Align customer preferences on new products
• Customized surveys and response options
• Targeted marketing: Create more effective and impactful marketing strategies that will drive results
• Real-time data analytics and customer feedback: Optimize product assortments and identify winning products and design elements
• MarginMovers: Maximize sell-through using the voice of your customer
• The Demand Curve lets retailers and manufacturers clearly see a forecast of a new product’s AUR

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

First Insight

What is best?

• Real-time data analytics and customer feedback: Optimize product assortments and identify winning products and design elements
• MarginMovers: Maximize sell-through using the voice of your customer
• The Demand Curve lets retailers and manufacturers clearly see a forecast of a new product’s AUR

What are the benefits?

• Identify Trends: Learn which attributes will resonate best with consumers in the months ahead
• Maximize Gross Margin: Retailers and brands can quickly quantify market demand for an item at each price point
• Grow commitments at sell-in by arming  sales team with customer-driven insight
• Modify designs: Understand which new categories represent the best opportunity for brand extension

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
Features & Functionality
7.6
Advanced Features
7.6
Integration
7.6
8.3
Performance
7.6
Customer Support
7.6
Implementation
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Bottom Line

First Insight enables retailers and brands to select, price, buy and market products by combining the Voice of the Customer with advanced analytics and machine learning.

7.6
Editor Rating
8.3
Aggregated User Rating
1 rating
You have rated this

First Insight is the world’s leading provider of solutions that empower retailers and brands to incorporate the voice of the consumer into the design and merchandising of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers, and brands use the First Insight solution to design, select, price and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover. Customers include some of the world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. First Insight’s offering for small and emerging businesses is the quick, easy and affordable way to create unique, differentiated products that your customer wants, at the right price. Markdowns erode margins, profit, and eventually, the brand image. With First Insight, retailers are reducing the frequency of product markdowns through improved pricing strategies. Fueled by First Insight's proprietary predictive analytics and consumer insights, First Insight utilizes real-time data analytics and customer feedback to optimize product assortments and identify winning products and design elements before costly investment decisions are made. First Insight gives merchants clear guidance on new product performance. Helping merchant teams make informed buying decisions using input from multiple data points provided by hundreds or thousands of consumers. First Insight’s solution is driving margin gains for retailers and brands by showing them which products – known as MarginMovers – can bear a higher price point than originally planned.

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
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