First Insight

First Insight is the world’s leading provider of solutions that empower retailers and brands to incorporate the voice of the consumer into the design and merchandising of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers, and brands use the First Insight solution to design, select, price and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover. Customers include some of the world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. First Insight’s offering for small and emerging businesses is the quick, easy and affordable way to create unique, differentiated products that your customer wants, at the right price. Markdowns erode margins, profit, and eventually, the brand image. With First Insight, retailers are reducing the frequency of product markdowns through improved pricing strategies. Fueled by First Insight's proprietary predictive analytics and consumer insights, First Insight utilizes real-time data analytics and customer feedback to optimize product assortments and identify winning products and design elements before costly investment decisions are made. First Insight gives merchants clear guidance on new product performance. Helping merchant teams make informed buying decisions using input from multiple data points provided by hundreds or thousands of consumers. First Insight’s solution is driving margin gains for retailers and brands by showing them which products – known as MarginMovers – can bear a higher price point than originally planned.