Qubit

Qubit’s technology prioritizes the biggest opportunities for revenue generation so users can deliver personalization that makes an impact. It powers over 300 of the world’s leading consumer brands.

Qubit gives their users the most complete customer understanding, flexible segmentation capabilities backed with machine learning, and high-impact digital experience techniques that deliver proven results. Key benefits that users can get are better results - 24x higher uplifts in revenue per visitor than traditional personalization with Qubit’s programmatic experience technology.

Qubit can be operational in under a month, bridging the gaps in the existing tech stack; Huge scales which means that Industry leaders such as Shop Direct Group deploy over 500 unique experiences a year through Qubit. Fourth important business key is fast ROI - BCBG’s investment in Qubit’s data-first platform reaped immediate benefits, including 9X ROI, campaigns led to a six percent increase in conversions and 10X increase in email sign-ups and long-term objectives include meeting BCBG’s omnichannel goals using in-store and online data to create better experiences internationally.

Thanks to the rich data layer implementation delivered by PixelMEDIA on BCBG’s brand sites, Qubit has been able to target geo-specific experiences to customers depending on what’s popular where they reside. Also it gives richer targeting - Experiences that leverage Qubit’s segments are 48% more effective than sitewide changes.

These segments are dynamic, living, groups that take into account the latest insights from visitor behavior or preferences.

Segment criteria can consist of a wide variety of information such as geography, browsing behavior, purchase behavior or even surveyed preferences. Last business key is deeper understanding which means that Qubit ties explicit customer feedback to their behavior, giving you a full picture. Using Qubit Opinions users can gather visitor feedback.