Many retail businesses have and continue to collect large volumes of retail data from their day to day operations. Retail analytics software helps businesses make sense of data and to convert it to profitable business insights. These insights can be critical when it comes to both operational and strategic decisions. Reports indicate that many businesses still don’t employ retail analytics software. A good number of retail businesses are even yet to deploy an automated POS system. Retail analytics software perform a range of functions including merchandising analytics, supply analytics, customer analytics, product and sales intelligence, supply chain analytics, web and e-business analytics, and ability to identify various trends. The best retail analytics software provide the whole range of retail analytics, that is, predictive, prescriptive, diagnostic, and descriptive analytics. With these capabilities and tools, businesses can quickly crunch large volumes of data and come up with winning product, brand, or operational strategies. Since most retail businesses usually operate under cut-throat competitive environments, having a good retail analytics software solution can be a critical part of a competitive strategy. Businesses may deploy retail software analytics software as in-store applications linked to their POS or part of their enterprise systems. Others come as part of retail management systems that can either run within the retail store network or on the cloud.