AllSight Intelligent 360 is the AI-driven platform for managing customer data. AllSight’s mission is to enable business users and data scientists to act on intelligent customer insights. AllSight Intelligent 360 uses modern technology to link fragmented data into a customer-centric 360, enrich it with intelligence and insights, and make it actionable for both operational and analytic use cases.
AllSight is a Customer Intelligence Platform that bridges the gap between data and analytics.
AllSight simplifies the process of pulling together fragments of customer data from all sources – internal/external, structured/unstructured - synthesizing it into a consolidated Customer 360 and enriching it with deeper intelligence, producing actionable insights that are consumable in real-time. Powered by graph technology, it discovers and manages complex relationships between individuals, organizations and their transactions and interactions.
- Synthesis links customer records and extracts context from unstructured data with Natural Language Processing (NLP)
- Reasoning automatically infers intelligent attributes such as personality, occupation, sentiment, life events, product/competitor mentions, location-based events, as well as next best experience/interaction predictions
- Data stewardship enables batch and automated matching (Machine Learning)
- Graph database identifies complex B2B hierarchies for account planning and individual marketing
AllSight Intelligent 360 addresses analytical, marketing and operational initiatives. AllSight improves management of customer data within existing investments such as extending MDM, CRM and offloading data warehouse for analytics.
AllSight also addresses new business use cases such marketing transformation for personalization and micro-segmentation; improved CX with more insight for customer service to predict interactions; and risk and compliance to address contagion analysis and GDRP regulations.
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