SAP TPM leverage real-time visibility to actual consumer demand to assess promotion effectiveness, quickly simulate available options to make fast course corrections, and to predict and optimize future promotions. Enable cross-functional collaboration with marketing, supply chain and finance to maximize consumer sell-through, drive promotion spend ROI, and ensure promotional and financial compliance.
The solution incorporates robust analytics to drive better trade spend decision making as well as a more intuitive user experience to drive better adoption by users. While this solution can be used as a rich accelerator throughout the lifecycle of a project, it is especially useful during the early project phases by bringing the design to life for stakeholders rather than forcing them to imagine it based on a generic vanilla environment, a slide, or worse, a blank whiteboard.
The TPM solution addresses the biggest challenge of user adoption that many SAP TPM projects face by offering an easy and intuitive user experience for sales users resulting in higher adoption rate & providing the capability to create a more intuitive and mobile user experience for time-sensitive actions to be performed on a mobile device. The SAP TPM solution is designed to help companies manage trade promotion processes with a closed-loop, integrated approach.
This helps improve management of promotional spending, effectively plan promotions with each retail customer, and make forecast volume for promotions that can be analyzed on key performance indicators such as total trade expenditures, profit impact and incremental return on investment.
You may like to read: Top Trade Promotion Management Software and Cloud Computing in Supply Chain Activities, Benefits and Adoption