The Exceedra system supports a closed-loop, integrated business planning process and revenue management activities to drive better control, decision making and visibility across the enterprise.
Exceedra services provide client-configured solutions that include a full spectrum of capabilities to ensure the project runs smoothly from conception through on-going support. Using historical data, the Exceedra solution lets you study the performance of past promotions from various perspectives. This gives the information users need to run planned promotions through a set of performance scenarios before they are launched.
The solution applies the framework of optimization by comparing baseline results of past promotions with those achieved after simple changes to promotion parameters. It is easy to evaluate the mechanics of type, place, time, length and frequency to see how different promotional structures can impact performance. Measure the effect of attributes like mechanics, feature and display support, promotion timing, length of promotion and frequency to find optimal ROI efficiency and effectiveness.
Analyzing the outcomes of various funding models—margin percentage, free goods, profit sharing, off-invoice—will give the insight to negotiate better deals with retailers. Sticking to the framework, this comprehensive solution has helped Exceedra’s TMP/O customers reduce trade spend by 1-2 percent, improve trade investment ROI by 2-10 percent, increase forecast accuracy and service levels, and decrease inventory levels, bias and accounts receivables. The final result is reduced effort, increased visibility and agility, and enhanced planning and insight.
The Exceedra TPM/O solution gives consumer goods companies the proper insight and tools to analyze past promotions in order to fine-tune future strategies.
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