Zaius is a BSC marketing platform that combines a single customer view, real-time, multi-channel market automation, and cross-channel attribution, empowering marketers to drive more repeat purchases and maximize customer lifetime revenue. It's the first CRM explicitly built for B2C marketers. Zaius delivers customer segmentation, personalization, lifecycle automation, optimization, and attribution. Zaius makes customer segmentation easy as it links customers' behaviors and attributes across channels and devices, then puts that data directly in a company's hands for easy, real-time customer segmentation and immediate activation. Through its multi-channel personalization, Zaius unifies customers' behaviors and attributes across channels and devices, to build content personalization. From personalized product placement and recommendations to behaviorally-triggered campaigns, Zaius empowers marketers to personalize the customer experience truly. Zaius can be used to automate lifecycle campaigns as it automatically segments customers by lifecycle stage, allowing the automation of engagement at each stage; combined with behaviorally-triggered campaigns, it provides all the tools needed to acquire new customers, drive more loyalty, and win back at-risk customers. Zaius's marketing optimization features make it easier than ever to optimize campaigns and drive more customer loyalty, it only requires an organization to know what they are optimizing for, automate tests against that metric, and measure their progress. Zaius marketing attribution empowers a business to attribute any customer interaction to any other customer interaction, whether it's cross-category, cross-channel, or cross-property. Marketers use Zaius to automate triggered and scheduled emails, mobile push messages, browser push messages, social media advertising, search advertising, and SMS text messages to targeted customer segments, based on real-time customer actions.