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Zaius

Overview
Synopsis

Zaius is a BSC marketing platform that combines a single customer view, real-time, multi-channel market automation, and cross-channel attribution, empowering marketers to drive more repeat purchases and maximize customer lifetime revenue.

Category

Marketing Analytics Software

Features

•Customer Segmentation
•Multi-Channel Personalization
•Lifecycle Automation
•Marketing Optimization
•Marketing Attribution

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Zaius

What is best?

•Multi-Channel Personalization
•Lifecycle Automation
•Marketing Optimization
•Marketing Attribution

What are the benefits?

•Revenue growth
•Flexible platform
•Quick full integration
•Builds customer loyalty
•Freedom from IT dependence

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
4.4
Features & Functionality
7.6
9.5
Advanced Features
7.6
9.0
Integration
7.6
8.8
Performance
7.6
Customer Support
7.6
Implementation
Renew & Recommend
Bottom Line

Zaius is a BSC marketing platform that combines a single customer view, real-time, multi-channel market automation, and cross-channel attribution, empowering marketers to drive more repeat purchases and maximize customer lifetime revenue.

7.6
Editor Rating
7.9
Aggregated User Rating
2 ratings
You have rated this

Zaius is a BSC marketing platform that combines a single customer view, real-time, multi-channel market automation, and cross-channel attribution, empowering marketers to drive more repeat purchases and maximize customer lifetime revenue. It's the first CRM explicitly built for B2C marketers. Zaius delivers customer segmentation, personalization, lifecycle automation, optimization, and attribution. Zaius makes customer segmentation easy as it links customers' behaviors and attributes across channels and devices, then puts that data directly in a company's hands for easy, real-time customer segmentation and immediate activation. Through its multi-channel personalization, Zaius unifies customers' behaviors and attributes across channels and devices, to build content personalization. From personalized product placement and recommendations to behaviorally-triggered campaigns, Zaius empowers marketers to personalize the customer experience truly. Zaius can be used to automate lifecycle campaigns as it automatically segments customers by lifecycle stage, allowing the automation of engagement at each stage; combined with behaviorally-triggered campaigns, it provides all the tools needed to acquire new customers, drive more loyalty, and win back at-risk customers. Zaius's marketing optimization features make it easier than ever to optimize campaigns and drive more customer loyalty, it only requires an organization to know what they are optimizing for, automate tests against that metric, and measure their progress. Zaius marketing attribution empowers a business to attribute any customer interaction to any other customer interaction, whether it's cross-category, cross-channel, or cross-property. Marketers use Zaius to automate triggered and scheduled emails, mobile push messages, browser push messages, social media advertising, search advertising, and SMS text messages to targeted customer segments, based on real-time customer actions.

 

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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