Oracle WebCenter Sites enables marketers and business users to easily create and manage contextually relevant social and interactive online experiences across multiple channels on a global scale to drive sales and loyalty. Its interfaces allow drag-and-drop content authoring and layout capabilities designed for the non-technical user. They also allow administrators to manage their web presence while remaining seamlessly connected to each other. The software features a targeting functionality that focuses on specific customer segments with relevant recommendations and promotions. It also enables marketers to create and manage targeted campaigns with simple interfaces. Moreover, Oracle WebCenter Sites features granular analytics for optimizing web content, promotions, and offers. This functionality reports usage at the site level, offers tracking and reports on individual assets, promotions, and visitor segments. Editors and marketers are therefore able to build and deliver successful and persuasive websites while carrying out real-time analysis and optimization of site content and promotions. Using this software, organizations can easily incorporate user-generated content such as comments, ratings, reviews, polls and blogs. They can also create customizable dashboards made up of gadgets that can be personalized by site visitors to drive loyalty or content and/or functionality can be syndicated out to third-party websites to extend the reach of their brand. Furthermore, enterprise content such as documents, images, video and other rich media stored across the organization is easily accessible for web publishing via integration with a number of systems including WebCenter Content, EMC Documentum, Microsoft SharePoint, Windows and Unix file systems. The software also has the capability to extend web presence to mobile devices and deliver multi-channel marketing and customer experience initiatives.