RichRelevance Cloud is a revolutionary platform that allows its users to quickly innovate and deliver personalized, brand-centric experiences across the spectrum of their customer lifecycle.
This results in deeper engagement that extends customer lifetime value. It is powered by Personalization Graph which aggregates key data including customer behavior, content, context, and product information, to deliver the more relevant experience for each customer.
By helping retailers eliminate barriers to the use of their customer data, the Personalization Graph enables retailers to create data-driven, innovative experiences that represent their brand across every touch point.RichRelevance ‘s personalization engine constantly tests and learns which strategies do well, to decide in real time which one will perform best for each customer interaction.
RichRelevance‘s models are rebuilt 12 times a day adjusting for the subtlest changes in shopping behavior, inventory, pricing and more. The result is sustained relevance without manual manipulation.
RichRelevance can instantly sort browse results for the company’s customer as if they were arranging shelves in real time as a customer walks into the store.
RichRelevance Discover boosts product discovery by personalizing a critical piece of real estate—browse and navigation—on the company’s site or app. These features include enhanced product discovery based on a shopper’s current and past behaviors, brand affinities, and price preferences.
Users will be able to control and manage product or brand placements via manual merchandising, blacklisting, brand boosting, and slot specifications as well as personalize search and browse to drive more conversion on mobile.
RichRelevance’s one centralized dashboard allows its users to create, manage and deliver personalized campaigns across any channel such as desktop, mobile, email, and call centers. Measure and optimize business campaigns based on the KPIs that matter most to the brand—page views, repeat visits, cart adds, conversions and much more.