NVivo is a program that supports qualitative and mixed methods research. It’s designed to help users to organize, analyze, and find insights in unstructured or qualitative data such as: interviews, open-ended survey responses, articles, social media, and web content.
When working with qualitative data without NVivo, users’ work will be more time consuming, challenging to manage, and hard to navigate. Importantly, completing this kind of research without software can make it very hard to discover connections in a user’s data and find new insights that will give them an edge.
NVivo gives users a place to organize and manage their material so that they can start to find insights in their data. It also provides tools that allow consumers to ask questions of their data in a more efficient way.
With NVivo, a user’s research is portable, and they can work in the field, at work, at home – anywhere. NVivo also keeps projects secure and if users want to collaborate – NVivo offers a team-based solution too. If a user wants to get an edge by understanding the explosion of unstructured data in the world today, they need NVivo— the powerful software for qualitative data analysis.
Whether one is working individually or in a team, on Windows or Mac, are new to research or have years of experience, there's an NVivo option to suit everyone.
Moreover, NVivo allows user to organize and store data in one place. Its smarter insights ensure users make better decisions irrespective of whether they are completing a PhD, a stakeholder consultation or competitor research. Lastly, a user can reach valid, defensible conclusions and recommendations while creating effective outcomes, positive change, and greater returns.