Zyme Solutions strengthen and streamline lead nurturing practice With Act-On
Zyme Solutions strengthen and streamline lead nurturing practice With Act-On : Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, announced that Zyme Solutions, a leading firm for channel data management (CDM), has implemented Act-On to strengthen and streamline its lead nurturing practice, for customized communications at all stages of the sales funnel. Since leveraging Act-On Marketing Automation, the company has doubled its sales conversion rates and more than tripled its email open rates.
Zyme came to Act-On with the challenge of targeting and educating the many decision-makers it courted for its various product lines, across sales, marketing, channel ops, supply chain, and business intelligence. Zyme needed a tool that could automate the company's nurturing efforts, to better personalize offers and messages for early-stage prospects, and Act-On Marketing Automation fit this bill exactly -- giving the company the end-to-end campaign visibility, comprehensive metrics, lead nurturing and scoring capabilities, and inbound features it desired.
The benefits were immediate. In just three months, Zyme was able to send close to 50,000 customized emails, three times the amount they managed in the twelve months previous -- thanks in large part to Act-On's capabilities for segmentation by behavior, industry, and organizational role. Open rates increased by 3x as well, while bounce rates declined by 40 percent, a marked improvement in deliverability made possible by Act-On's email insights.
"We were generating leads and sending off emails, but we had limited visibility after the send. Now with Act-On we can track the opens, the clicks, and all the behavior afterwards. This robust feature was not in the other solutions we tried," says Rishi Shankar, Senior Manager of Marketing Support for Zyme.
Act-On's lead scoring and nurturing features also proved beneficial for Zyme's sales team. With Act-On, sales reps no longer needed to qualify the tens of thousands of leads in their system manually. Instead, they could concentrate on only the top 5 percent, pre-filtered with nurturing programs. In this way, Zyme saw conversion rates double, from an average 2-3 percent to a 6 percent close rate.
Since deploying the Act-On platform, Zyme's marketing and sales teams have gained invaluable insight into the channels that perform and convert best. They know the content that engages, and the activities and behaviors of prospects with the greatest likelihood to purchase.
Concludes Rishi, "With the Act-On platform, we are now able to do extremely personalized campaigns that target specific areas in specific industries, and we are starting to see a big difference. We now can use the real time reporting, dashboards, and metrics to deliver the right content to the right target."
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On's cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle -- attract, capture, nurture, convert, and expand. The platform's out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success.