Conversion Logic

The Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time. The platform uses the proprietary Ensemble Method to produce accurate, predictive results through a sophisticated yet simple to use UI built to empower and inform the marketing practitioner.

It provides actionable attribution insights for performance and brand marketers with precise, timely optimization decisions. The data-driven CMO to the analyst and the media practitioner, rely on this intelligence layer to increase media efficiency, identify areas of scale and enhance customer targeting. Users can quickly switch between viewing data in summary or within an hour, week, month, or quarterly time periods with just the click of a button.

And they can also switch between metrics, such as conversions, orders, revenue, leads or visits, from any page in the app. XC Logic unified cross-channel baseline, and they can view offline and digital channels with a shared baseline, delivering precise, universal representation of non-media performance.

XC Logic utilizes the Ensemble Method of data analysis for cross-channel attribution rather than the standard method of committing to a single algorithmic model. The Ensemble Method provides superior predictive accuracy by combining the traits of multiple established algorithms, always resulting in higher efficiency than anyone algorithm.

XC Logic detailed TV analysis provides advanced statistical analysis to determine the short and long-term impact of TV and granular tactical output to inform TV planning daily. And users can also hide or show columns in the data table, enabling customized views of data they wish to see in their analysis.