What is Predictive Analytics ?
What is Predictive Analytics? Predictive analytics is the branch of the advanced analytics which is used to make predictions about unknown future events. Predictive analytics uses many techniques from data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data to make predictions about future.
It uses a number of data mining, predictive modeling and analytical techniques to bring together the management, information technology, and modeling business process to make predictions about future. The patterns found in historical and transactional data can be used to identify risks and opportunities for future.
Predictive analytics models capture relationships among many factors to assess risk with a particular set of conditions to assign a score, or weightage. By successfully applying predictive analytics the businesses can effectively interpret big data for their benefit.
The data mining and text analytics along with statistics, allows the business users to create predictive intelligence by uncovering patterns and relationships in both the structured and unstructured data. The data which can be used readily for analysis are structured data, examples like age, gender, marital status, income, sales. Unstructured data are textual data in call center notes, social media content, or other type of open text which need to be extracted from the text, along with the sentiment, and then used in the model building process.
Predictive analytics allows organizations to become proactive, forward looking, anticipating outcomes and behaviors based upon the data and not on a hunch or assumptions. Prescriptive analytics, goes further and suggest actions to benefit from the prediction and also provide decision options to benefit from the predictions and its implications.
Predictive Analytics Value Chain
Predictive Analytics Process
1.Define Project:
Define the project outcomes, deliverables, scoping of the effort, business objectives, identify the data sets which are going to be used.
2.Data Collection:
Data Mining for predictive analytics prepares data from multiple sources for analysis. This provides a complete view of the customer interactions.
3. Data Analysis:
Data Analysis is the process of inspecting, cleaning, transforming, and modeling data with the objective of discovering useful information, arriving at conclusions.
4.Statistics:
Statistical Analysis enables to validate the assumptions, hypotheses and test them with using standard statistical models.
5.Modeling:
Predictive Modeling provides the ability to automatically create accurate predictive models about future. There are also options to choose the best solution with multi model evaluation.
6.Deployment:
Predictive Model Deployment provides the option to deploy the analytical results in to the every day decision making process to get results, reports and output by automating the decisions based on the modeling.
7.Model Monitoring:
Models are managed and monitored to review the model performance to ensure that it is providing the results expected.
Predictive Analytics Process
Prescriptive Analytics
Prescriptive Analytics automatically automate complex decisions and trade offs to make predictions and then proactively update recommendations based on changing events to take advantage of the prediction.
Applications of Predictive Analytics
1. Customer relationship management (CRM)
Predictive analysis applications are used to achieve CRM objectives such as marketing campaigns, sales, and customer services. Analytical customer relationship management can be applied throughout the customers life cycle, right from acquisition, relationship growth, retention, and win back.
2. Health Care
Predictive analysis applications in health care can determine the patients who are at the risk of developing certain conditions such as diabetes, asthma and other lifetime illnesses. The clinical decision support systems incorporate predictive analytics to support medical decision making at the point of care.
3. Collection Analytics
Predictive analytics applications optimize the allocation of collection resources by identifying the effective collection agencies, contact strategies, legal actions to increase the recovery and also reducing the collection costs.
4. Cross Sell
Predictive analytics applications analyze customers spending, usage and other behavior, leading to efficient cross sales, or selling additional products to current customers for an organization that offers multiple products
5. Fraud detection
Predictive analytics applications can find inaccurate credit applications, fraudulent transactions both done offline and online, identity thefts and false insurance claims.
6. Risk management
Predictive analytics applications predicts the best portfolio to maximize return in capital asset pricing model and probabilistic risk assessment to yield accurate forecasts.
7.Direct Marketing
Predictive analytics can also help to identify the most effective combination of product versions, marketing material, communication channels and timing that should be used to target a given consumer.
8.Underwriting
Predictive analytics can help underwrite the quantities by predicting the chances of illness, default, bankruptcy. Predictive analytics can streamline the process of customer acquisition by predicting the future risk behavior of a customer using application level data.
Predicitve Analytics
Industry Applications
Predictive analytics is used in insurance, banking, marketing, financial services, telecommunications, retail, travel, healthcare, pharmaceuticals, oil and gas and other industries.
1.Predictive Analytics Software
You may like to review the top predictive analytics proprietary software solutions:
Top Predictive Analytics proprietary Software
You may like to review the free predictive analytics proprietary software solutions:
Predictive Analytics Freeware Software
2.Predictive Analytics Software API
Predictive Analytics Software API
3.Predictive Analytics Programs
Top Predictive Analytics Programs
You may also like to review the online business analytics programs list:
Online Business Analytics Programs
4.Predictive Lead Scoring Platforms
Predictive Lead Scoring Platforms
5.Predictive Pricing Solutions
6.Customer Churn, Renew, Upsell, Cross Sell Software Tools
Customer Churn, Renew, Upsell, Cross Sell Software Tools
More Information on Predictive Analysis Process
Predictive Analytics Process Flow
For more information of predictive analytics process, please review the overview of each components in the predictive analytics process: data collection (data mining), data analysis, statistical analysis, predictive modeling and predictive model deployment.
What is Predictive Analytics?
Predictive analytics is the branch of the advanced analytics which is used to make predictions about unknown future events. Predictive analytics uses many techniques from data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data to make predictions about future.
What is Prescriptive Analytics?
Prescriptive Analytics automatically automate complex decisions and trade offs to make predictions and then proactively update recommendations based on changing events to take advantage of the prediction.
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hi, article gives great details about predictive analytics. It would be great if it also includes how predictive analysis can be used in military decision making by military leaders with varying personalities.
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Excellent.Very informative for beginners.
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Predictive analytics give your decision makers the insight they need to predict new developments, capitalize on future trends, and respond to challenges before they happen. WFT’s market-leading combination of SAP’s real-time business intelligence (BI) and predictive analytics make it easy for you to extract forward-looking insights from Big Data.
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Very nice information given in this article, but it would be great if you can also provide the information on how to start the career in predictive analytics/modelling and what is the minimum knowledge required (like: Probablity..etc) before starting this as carreer or (for any certification) and some other details for who want take this as future career.
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what about predictive analytics for asset performance management
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very interesting blog on predictive analytics, impressive and helpful.Thank you for sharing
data analysis.