Visual Website Optimizer (VWO) is a market leading optimization tool that allows product managers, marketers and analysts to create A/B tests and geo – behavioural targeting campaigns. With VWO users can create many different versions of their websites using a point-and-click editor and then find out which version gets them the maximum sales or conversion rate. With VWO’s user interface, users can modify their websites without having any sort of technical or IT knowledge. Validate results through statistical methods and alerts when any version is statistically better than the other is. VWO’s in-built heatmap tool tracks visitor,s click behavior and browsing habits what is useful for evaluating the usability of user’s website as it shows where visitors are clicking and what areas of a site they are ignoring. It tracks revenue, signups, clicks and other conversion goal.VWO is also flexible multivariate testing software and has many additional tools like usability testing, heatmaps, behavioral targeting, etc. With VWO users can segment their website analytics and find which specific segments could be most effective. Then they can create and serve different versions of offers and content which are more relevant to particular target segments.VWO can test, target and analyze users mobile, desktop and tablet websites. VWO’s supported devices are: Android, iPad, iPhone and Windows Phones. VWO’s team of experts has created an exhaustive list of best-practices ideas that users can use on their website and they get exclusive access to test ideas around headlines, buttons, color schemes, user flow, checkout process, etc.