CRM
Now Reading
Nielsen
0
Review

Nielsen

Overview
Synopsis

Visual IQ is the industry’s leading provider of marketing intelligence. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra- channel optimization recommendations needed to drive business goals and maximize return.

Category

Marketing Attribution Software

Features

• Robust audience data and profiles of every individual that interacts with a brand.
• Flexible attribution approaches in which marketers can define their own attribution model or use a data-driven, algorithmic model to measure the impact of every addressable channel and tactics on multiple success metrics by audience.
• Activation capabilities designed to enable marketers to forecast performance against different marketing objectives and leverage native bid management capabilities and real-time bidding integrations to automatically expedite insight to action.

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Visual IQ

What is best?

• Flexible attribution approaches in which marketers can define their own attribution model or use a data-driven, algorithmic model to measure the impact of every addressable channel and tactics on multiple success metrics by audience.
• Activation capabilities designed to enable marketers to forecast performance against different marketing objectives and leverage native bid management capabilities and real-time bidding integrations to automatically expedite insight to action.

What are the benefits?

• Provides marketers with the tools to make informed decisions on media purchases and connects them with their customers.
• Enables a better understanding of cross-campaign and channel attribution.
• Enables a company to optimize its marketing tactics toward actionable results.
• Data that has been collected is represented through its easy to use but dynamic reporting interface.
• It has a wide variety of reporting options.

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
9.3
Features & Functionality
7.6
9.1
Advanced Features
7.6
9.1
Integration
7.6
9.0
Performance
7.6
9.4
Customer Support
7.6
10
Implementation
Renew & Recommend
Bottom Line

Visual IQ is a marketing attribution software that allows a user to understand the combination of events that in-spire consumers to purchase products. It’s the leader in the cross-channel marketing attribution software industry.

7.6
Editor Rating
9.3
Aggregated User Rating
3 ratings
You have rated this

Visual IQ is the industry’s leading provider of marketing intelligence. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra- channel optimization recommendations needed to drive business goals and maximize return.

By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform. Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.

It combines the power of audience with attribution in a single platform. This allows a company to understand marketing performance in combination with the unique profiles of a company’s customers and prospects. Visual IQ delivers the actionable, audience-driven marketing intelligence a company needs to deliver meaningful business results in today’s consumer-led, multi-screen world.

Visual IQ has a marketing intelligence platform that collects and de-duplicates performance, cost and audience attribute data from addressable marketing channels and devices in real-time. Visual IQ helps companies make smarter decisions on spending, while accounting for competitive, seasonal and other exogenous factors that can impact performance.

 

Filter reviews
User Ratings





User Company size



User role





User industry





Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

What's your reaction?
Love It
0%
Very Good
0%
INTERESTED
0%
COOL
0%
NOT BAD
0%
WHAT !
0%
HATE IT
0%