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Visual IQ is the industry’s leading provider of marketing intelligence. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra- channel optimization recommendations needed to drive business goals and maximize return.
Category
Marketing Attribution Software
Features
• Robust audience data and profiles of every individual that interacts with a brand. • Flexible attribution approaches in which marketers can define their own attribution model or use a data-driven, algorithmic model to measure the impact of every addressable channel and tactics on multiple success metrics by audience. • Activation capabilities designed to enable marketers to forecast performance against different marketing objectives and leverage native bid management capabilities and real-time bidding integrations to automatically expedite insight to action.
License
Proprietary
Price
Contact for Pricing
Pricing
Subscription
Free Trial
Available
Users Size
Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)
Company
Visual IQ
What is best?
• Flexible attribution approaches in which marketers can define their own attribution model or use a data-driven, algorithmic model to measure the impact of every addressable channel and tactics on multiple success metrics by audience. • Activation capabilities designed to enable marketers to forecast performance against different marketing objectives and leverage native bid management capabilities and real-time bidding integrations to automatically expedite insight to action.
What are the benefits?
• Provides marketers with the tools to make informed decisions on media purchases and connects them with their customers. • Enables a better understanding of cross-campaign and channel attribution. • Enables a company to optimize its marketing tactics toward actionable results. • Data that has been collected is represented through its easy to use but dynamic reporting interface. • It has a wide variety of reporting options.
PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
9.3
Features & Functionality
7.6
9.1
Advanced Features
7.6
9.1
Integration
7.6
9.0
Performance
7.6
8.0
Customer Support
7.6
10
Implementation
—
Renew & Recommend
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Bottom Line
Visual IQ is a marketing attribution software that allows a user to understand the combination of events that in-spire consumers to purchase products. It’s the leader in the cross-channel marketing attribution software industry.
7.6
Editor Rating
9.1
Aggregated User Rating
3 ratings
You have rated this
Visual IQ is the industry’s leading provider of marketing intelligence. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra- channel optimization recommendations needed to drive business goals and maximize return.
By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform. Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.
It combines the power of audience with attribution in a single platform. This allows a company to understand marketing performance in combination with the unique profiles of a company’s customers and prospects. Visual IQ delivers the actionable, audience-driven marketing intelligence a company needs to deliver meaningful business results in today’s consumer-led, multi-screen world.
Visual IQ has a marketing intelligence platform that collects and de-duplicates performance, cost and audience attribute data from addressable marketing channels and devices in real-time. Visual IQ helps companies make smarter decisions on spending, while accounting for competitive, seasonal and other exogenous factors that can impact performance.
By clicking Sign In with Social Media, you agree to let PAT RESEARCH store, use and/or disclose your Social Media profile and email address in accordance with the PAT RESEARCH Privacy Policy and agree to the Terms of Use.