Top 22 Marketing Attribution Software
For a business to thrive, goods or services must be sold and for a sale to occur there must be some effort put in place. This is where marketing comes in. nowadays digital marketing has taken over more so due to the numerous platforms available such as Facebook, LinkedIn, Twitter, SnapChat, search engine marketing among others.
The question is, how do you determine the most appropriate channel to focus your efforts on, which technique is suitable for which customer, and when is the most appropriate time when you can reach these customers? If you are facing such a dilemma, then marketing attribution software has been designed for you.
The software assists a business to make the most appropriate choice by giving different strategies for dealing with the available channels and customers. You don’t want to spend so much on a particular effort that is not driving results into your business. Right? The software will help you bring down your digital marketing budget to considerable levels.
What are the Top Marketing Attribution Software: Bizible, TrackMaven, Google Attribution, Tealium, Nielsen, C3 Metrics, Engagio, Full Circle Insights, OWOX BI, LeadsRx, Commanders Act, Adinton, Onclusive, Sparkfly, Prismana, Conversion Logic, IBM Digital Analytics Impression Attribution are some of the Top Marketing Attribution Software.
You may like to read: How to Select the Best Marketing Attribution Software for Your Business
What are Marketing Attribution Software?
Marketing Attribution Software provide information on determining the effectiveness of marketing campaigns with the details on what media are driving the purchases.
Marketing Attribution Software leverage advanced statistics and machine learning to objectively determine the impact of each marketing touch along a customer’s journey toward conversion. Marketing Attribution Software uses easy-to-apply, rules-based attribution models including Starter-Player-Closer, Participation, Latency Scoring, Custom Weighted Models.
Marketing Attribution is a software used by companies to determine how a certain action, events, or touchpoints lead customers to purchase the goods or services that were on offer. Normally, it is difficult to determine which channel lead to the closing of a deal resulting to a sale especially where different methods of marketing are used. The software integrates with other software used during marketing process to generate data that is used to determine what channel is generating leads that are convertible to sales. It helps you to know exactly how you can assign credit to each channel in the different campaigns in use. But for it to work, you must have the knowledge of how to use it.
You may like to read: How to Select the Best Marketing Attribution Software for Your Business
What are the features of Marketing Attribution Software?
- Social and content attribution: This is a feature that helps a company justify its social budget by making use of return on investment data. Through this feature, one is able to quantify the value of social media content as well as determine the number of assets you have created.
- Content, social, and web analytics: The feature provides a platform where you are able to make reports from the different channels that are in use such as emails, social media, blog, website analytics, and adverts. With this, one is able to measure the level of impact created during marketing.
- Competitive intelligence: You can compare your marketing performance with your competitors, peers, and other industry influencers. One is able to make a comparison of their performance against other players in the market based on the audience from the competitors as well as from their past performance and historical data.
- Conversion tracking: After the customer has interacted with your advert, you are able to tell the kind of action they took. Did they make a purchase, sign up for a newsletter, downloaded your app or did they contact your business for more info?
- Uninstall tracking: The software helps in identifying the number of uninstalls that have occurred and the channel that was used to carry out the activity. This helps one to draw the appropriate strategy on advertisements and target the media that delivers the most value to the users.
What are Marketing Attribution Software
Top Marketing Attribution Software
You may like to read: How to Select the Best Marketing Attribution Software for Your Business
Bizible
Bizible automatically track marketing interactions across all channels, from keywords to conferences and everything in between.Insights to help you measure and optimize marketing efforts for revenue to maximize growth and understand and impact the future with a goal-oriented and high fidelity forecast to help you make decisions. Bizible unifies user behavior and advertising data with sales outcomes, allowing user to control the success of the marketing investment. Bizible use omni-channel marketing attribution data to align teams under one goal: revenue. Bizible’s “CMO” dashboard provides clarity across all the marketing channels -- whether offline or online -- so one can maximize…
• Support The Entire Marketing Organization
• Streamlined Reporting And Tracking Setup
• Deliver Results And Revenue
• Generate Revenue, Not Leads
• Track First-Click To Deal-Won With Ease
• Scale Paid Media With Confidence
Contact for Pricing
• Support The Entire Marketing Organization
• Streamlined Reporting And Tracking Setup
• Deliver Results And Revenue
•Ad Network Integration
•Full Funnel Insights
•Events & Conferences Tracking
TrackMaven
TrackMaven provides insights into your marketing performance, competitors, content, and campaign strategy, so you can focus on differentiating your message. TrackMaven discover and analyze the most engaging content for your audience using our rich content feed, measure the most effective channels for your brand and determine the most effective distribution tactics and test performance of different messaging options in real time and get feedback insights regarding publishing days, times, and formats. TrackMaven’s executive dashboard provides a concise presentation of key channel performance metrics and high level comparisons against key competitors.
• Custom Views
• Channel specific
• Tag and keep track
• Instant Notifications
• Side-by side comparisons
• Real-time Benchmarking
• Tag and keep Track
Contact for Pricing
•Social and Content Attribution
•Social, Content, and Web Analytics
•Competitive Intelligence
• Easy –to-use analytics
• Seamless integrations
• Improve market position
Google Attribution
Google Attribution is software used to measure and optimize marketing spend across multiple channels and across multiple devices. Google Attribution uncovers insights, understand the impact of your marketing on the customer journey and improve ROI. Google Attribution works across devices and across channels to give you a complete view of the customer journey. Google Attribution uses a data-driven machine learning approach to determine how much credit to assign to each step in the customer journey. Integrations with AdWords and DoubleClick, plus Attribution 360 integrations with third-party products make it easy to use the results from Google Attribution to improve your…
• Cross-Device Attribution
• Data-Driven Attribution
• Flexible Data Integration
• Spend Optimizer (Attribution 360 only)
• Digital Response Data
• Integrated Insights
• Machine Learning Impact Estimates
Contact for Pricing
• Data-Driven Attribution
• Flexible Data Integration
• Spend Optimizer (Attribution 360 only)
• Make your marketing more effective.
• See the impact TV has on your business.
• Analyzes website and search activity after TV spots air to determine their impact at the most granular level.
Tealium
Tealium is a renowned leader in digital data distribution and enterprise tag management. It powers more digital experiences than any other enterprise tag management provider. Its products enable a vast array of professionals involved in digital marketing to maximize results. Using Tealium, organizations are able to control and manage their customer data. Online publishing, financial services and e-commerce are just a few of the industries using Tealium’s tag management technology. It provides hundreds of clients with the ability to streamline marketing and data integration, while improving customer acquisition and retention. Tealium’s variable management console captures a variety of data. It…
• Tag management
• Centralized web event data feed.
• Tag deployment workflow and change control
• Advanced load rules and extensions
• Site san and tag audit
• Privacy compliance management
• Universal data layer support
Contact for Pricing
• Tag management
• Centralized web event data feed.
• Tag deployment workflow and change control
• Industry’s largest integration ecosystem
• Reliable, trusted architecture
• Protect data and privacy
Nielsen
Visual IQ is the industry’s leading provider of marketing intelligence. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra- channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform. Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix. It combines the power of audience with attribution in…
• Robust audience data and profiles of every individual that interacts with a brand.
• Flexible attribution approaches in which marketers can define their own attribution model or use a data-driven, algorithmic model to measure the impact of every addressable channel and tactics on multiple success metrics by audience.
• Activation capabilities designed to enable marketers to forecast performance against different marketing objectives and leverage native bid management capabilities and real-time bidding integrations to automatically expedite insight to action.
Contact for Pricing
• Flexible attribution approaches in which marketers can define their own attribution model or use a data-driven, algorithmic model to measure the impact of every addressable channel and tactics on multiple success metrics by audience.
• Activation capabilities designed to enable marketers to forecast performance against different marketing objectives and leverage native bid management capabilities and real-time bidding integrations to automatically expedite insight to action.
• Provides marketers with the tools to make informed decisions on media purchases and connects them with their customers.
• Enables a better understanding of cross-campaign and channel attribution.
• Enables a company to optimize its marketing tactics toward actionable results.
C3 Metrics
C3 Metrics is an attribution data cloud software uniting user-level viewability, cross-device matching, fraud removal and audience segmentation across both digital and online media. The advertisers utilizing C3 Metrics realize a 15%-44% improvement in ROI as it solves the most significant marketing ROI problems concerning television and radio, direct mail, call center, cross-device, viewability, and more. C3 Metrics TV Attribution Data Cloud accurately accounts for TV performance and removes fraud to enable both marketing and finance to work together and increase ROI. C3 Metrics delivers a couple of features, the programmatic X-Ray feature empowers a business to stay on track…
•Programmati X-Ray
•Cross-Device Impact
•Advanced TV Attribution
•Viewable Conversions
•Demand Creation
Contact for Pricing
•Cross-Device Impact
•Advanced TV Attribution
•Viewable Conversions
•Improvement in ROI
•Fast Integration speed
•Better decisions
Engagio
Engagio is a software that helps B2B marketers doing account based marketing to create and measure engagement, all this is done in one tool. Engagio is good at improving workflow and productivity. Engagio is account-centric so it helps companies to navigate and engage their target accounts. Engagio helps B2B marketers to drive new business and expand relationships with high-value accounts. It has a marketing orchestration software that helps to create and measure engagement in one tool, drive ongoing success, and measure impact easily. Engagio orchestrates integrated account-based programs, providing the scale benefits of automation with the personalization benefits of the…
• Dash account based attribution that connects the dots between ABM programs and revenue.
• Engagio Insights that delivers account communication history & other insights.
• Engagio Playmaker that allows users to orchestrate multi-step plays
• Tasks & approvals that make sure everyone is coordinated
Contact for Pricing
• Dash account based attribution that connects the dots between ABM programs and revenue.
• Engagio Insights that delivers account communication history & other insights.
• Engagio Playmaker that allows users to orchestrate multi-step plays
• Engagio’s lead to account (L2A) matching finds and automatically attaches unconverted leads that should be included in target accounts, enabling users to tie activities to the right company, route them to the right owner, and get credit for the campaigns that touch them.
• Engagio’s Insights that delivers account communication history and other insights in a convenient browser plug-in so users understand what will be relevant and resonant at target accounts, providing a single place to see every email, meeting, and interaction plus information to make communications more impactful.
• With Engagio’s PlayMaker, users can orchestrate multi-step plays that span channels and departments.
Full Circle Insights
Full Circle Insights is built on the Salesforce platform and is primarily a marketing performance management tool. It’s a perfect solution for companies looking to make the most out of their marketing campaigns. It tracks marketing analytics to determine which marketing campaigns are successful and to see just how impactful each stage of a campaign is, all without the need for IT support. It also allows tracking and organizing of leads to separate the good ones from the bad and to make sure each one receives a proper response. At the end of the day, Full Circle Insights takes all…
• Built entirely in Salesforce.com
• Track, manage, and report on marketing campaigns without IT aid.
• Identify campaign efficacy at each stage and manage each campaign through its entire cycle.
• Scores campaign responses and ensures responses receive follow-ups.
• Generates marketing analytics reports
• Maps ROI for marketing campaigns
• Tracks deals from inception to sale
• Provides accurate campaign forecasts.
Contact for Pricing
• Built entirely in Salesforce.com
• Track, manage, and report on marketing campaigns without IT aid.
• Identify campaign efficacy at each stage and manage each campaign through its entire cycle.
• It takes all marketing data and gives the option of generating reports.
• Tracks marketing analytics to determine which marketing campaigns are successful.
• Provides a way to manage contacts and leads in a consolidated manner.
OWOX BI
OWOX BI specializes in implementing Google Analytics 360 for e-commerce businesses and developing unique online services based on Google BigQuery. It is cost-effective as there is no need to purchase expensive software, hardware or a long-term license. Using the world’s largest cloud infrastructure Google, the user only pay for the resources used. They transparently determined based on the number of unique users and the volume of data processed. 100% transparency is provided by OWOX BI and no need to trust another black box. It provides full access to all the data in Google BigQuery, in control of their processing using…
Funnel based attribution.
Google BigQuery data streaming.
Bi smart data.
Bi attribution.
Bi pipeline.
Cost effective.
100% transparency.
Quick launch.
Safe to use.
YEARLY:
Basic: $95/month
Business: $1,200/month
Enterprise: $5,000/month
MONTHLY:
Basic: $115/month
Business: $1,500/month
Enterprise: $5,000/month
LeadsRx
LeadsRx is the perfect software for providing clear, un-biased market insights. LeadsRx helps to know the secret to increasing sales and attracting more customers. It’s perfect for increasing online sales which is done by just reallocating the existing ad spend. The software constantly monitors online stores so as to learn the patterns and trends that lead to sales. LeadsRx ensures that every touchpoint is mapped across the entire customer journey so that credit can be given to each touchpoint when it’s due. It doesn’t matter what each customers journey will entail, LeadsRx will find all touchpoints, track them, and show…
• One universal conversion tracking pixel that works with all advertising sources and all conversions.
• Real-time attribution
• Offline attribution
• Content marketing attribution
• LeadRx for enterprises - $100 / month
• LeadRx for agencies – call for special pricing
• One universal conversion tracking pixel that works with all advertising sources and all conversions.
• Real-time attribution
• Offline attribution
• Get more enterprise customers by knowing the road they like to take to success.
• One can get started in less than 30seconds.
• Increase sales and reduce acquisition costs to improve overall return on as spend.
Commanders Act
Commanders Act is a comprehensive data solution that empowers you to optimise your marketing campaigns and budget by transforming customer data into action. Commanders Act tools and services allow you to collect, match and activate your data. With Commanders Act, you can now send the right message, at the right time, to every single one of your clients and prospects, whatever their preferred channel. It helps you to improve relevance and optimise your media budget. It makes tag management easy using the tag commander, data commander, fuse commander and the mix commander. TagCommander redefines the standards of Tag Management by…
• No Single Point of Failure & Collaboration friendly
• Rules for intelligent activation & Regulation compliant
• Device Graph for more comprehensive recognition
• Synchronisation with the top market solutions
• Native integration with DataCommander and MixCommander
• CRM Onboarding & Compatible with Criteo’s Universal Matc
Contact for Pricing
• Management of multiple conversions
• Native integration of costs via API.
• Library of customisable attribution models and algorithmic models
• Improve your business’s operational agility
• Comply with the GDPR directive
• Minimise the impact of tags on load time
Adinton
Adinton is a perfect sales technology that analyses tones of data, taking actions and giving recommendations in real-time, 24/7 through big data, algorithm attribution, and marketing automation; its products are TV attribution software, bid management software and click fraud detect software. Adinton's attribution marketing software analyzes the customer journey even the users that didn't end up converting, it is cross-domain and cross-device. With TV attribution software; a business can tell how much is influencing TV on their business, get easy stats, analyze the cross-screen journey with cross-screen attribution and the behavior of users after their TV AD, use Adwords bidding…
•TV Attribution Software
•Algorithmic Attribution Modelling
•Cross-Device Attribution
•Marketing budget Optimization
•Real-Time Attribution Modelling
•Basic- $299
•Smart- $499
•Premium- $599
•Algorithmic Attribution Modelling
•Cross-Device Attribution
•Marketing budget Optimization
•Provision of insights
•Understand users behavior
•Saves money
Onclusive
AirPR is a is a leading PR and content marketing analytics platform that can increase insight, its products are monitoring & measurement and reporting, the solutions it offers are content analytics, thought leadership, crisis management, PR measurement and attribution, brand insights and reputation, and media monitoring. AirPR Monitoring & Measurement workspace can be used to monitor media coverage and brand awareness with the dashboard, to measure the effectiveness of campaigns, and to analyze how well key messages and narrative resonate with the audience. AirPR Reporting can be used to; automate report generation, schedule email alerts, compare owned and earned media…
•PR Measurement
•PR Attribution
•Content Analytics
•Media Monitoring
•Thought Leadership
Contact for Pricing
•PR Attribution
•Content Analytics
•Media Monitoring
•Effective outcomes
•Meaningful insights
•Better decisions
Sparkfly
Sparkfly is a turnkey, patent-protected, technology platform that connects the digital and physical worlds in real-time, and allows companies to bypass their outdated POS technology. Sparkfly is a real-time data and attribution platform that connects digital marketing initiatives across screens to offline activity. Through deep integrations with all of the leading point-of-sale systems, Sparkfly enables brands, retailers, restaurants and other brick and mortar establishments to run unified marketing programs across multiple franchise locations, and, for the first time, unlock real-time attribution data. When companies are running media through multiple channels, Sparkfly enables real-time ROI tracking, so partners can see who…
• Real Time Media Attribution and Testing
• Next Generation Loyalty Programs
• Connecting Multiple POS Systems
Contact for Pricing
• Real Time Media Attribution and Testing
• Next Generation Loyalty Programs
• Connecting Multiple POS Systems
• Offer Effectiveness Testing
• Provides In-Store Solutions
• Helps in remarketing:
Prismana
Prismana is an online lead attribution and ROI calculation platform built from the ground up to help businesses measure the efficacy of their efforts without disrupting other systems. Prismana was created to be an easy, cost-effective solution. With Prismana customers can contact a company the way they feel is comfortable and it can be used to track calls, emails, contact form fills, and just about anything. Prismana is simple; it is so easy to use allowing it to be used by anyone, it measures what matters, it tracks contacts that don't call, and it automatically gives the information of how…
•Measures what Matters
•Tracks Contacts
•Call Tracking
•Match Leads to salespeople
•Objective Auditing
•Basic- $99/month
•Advanced- $199/month
•Measures what Matters
•Tracks Contacts
•Call Tracking
•Easy to use
•Cost-effective
•Scalability for any business
Conversion Logic
The Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time. The platform uses the proprietary Ensemble Method to produce accurate, predictive results through a sophisticated yet simple to use UI built to empower and inform the marketing practitioner. It provides actionable attribution insights for performance and brand marketers with precise, timely optimization decisions. The data-driven CMO to the analyst and the media practitioner, rely on this intelligence layer to increase media efficiency, identify areas of scale and enhance customer targeting. Users can quickly switch between viewing data in summary or within an hour, week, month, or quarterly time…
• Chart Type Switching
• Channel Synergy
• Digital Display
• Detailed TV Analysis
• Conversion Paths
• Cross-Channel Insights
Contact for Pricing
• Channel Synergy
• Digital Display
• Detailed TV Analysis
• Near time data processing for all channels
• Proprietary Ensemble Method
• Intuitive and easy to use UI
IBM Digital Analytics Impression Attribution
IBM Digital Analytics Impression Attribution is an optional module that allows the tracking of impressions from offsite marketing placements directing traffic back to a Digital Analytics-tagged web site. Through sophisticated cookie mapping and attribution logic, it is possible to understand basic information such as impressions, clicks, and click-throughs, in addition to advanced metrics such as "attributed" sales, orders, sessions, and events over defined attribution windows and selected credit logic. This module may require a tag library update. IBM Digital Analytics Impression Attribution tag implementation guide consists of an independent request, redirect request, marketing impression tag specification, marketing program, and impression…
•Independent Requests
•Redirect Requests
•Marketing Impression Tag Specification
•Marketing Program
•Impression Correlation
Contact for Pricing
•Redirect Requests
•Marketing Impression Tag Specification
•Marketing Program
•Understand basic information
•Tracks impressions
•Tells ad views frequency
IBM Digital Analytics Impression Attribution
You may like to read: How to Select the Best Marketing Attribution Software for Your Business
What are Marketing Attribution Software?
Marketing Attribution Software provide information on determining the effectiveness of marketing campaigns with the details on what media are driving the purchases. Marketing Attribution Software leverage advanced statistics and machine learning to objectively determine the impact of each marketing touch along a customer’s journey toward conversion. Marketing Attribution Software uses easy-to-apply, rules-based attribution models including Starter-Player-Closer, Participation, Latency Scoring, Custom Weighted Models.
What are the Top Marketing Attribution Software?
Bizible, TrackMaven, Google Attribution, Tealium, Nielsen, C3 Metrics, Engagio, Full Circle Insights, OWOX BI, LeadsRx, Commanders Act, Adinton, Onclusive, Sparkfly, Prismana, Conversion Logic, IBM Digital Analytics Impression Attribution are some of the Top Marketing Attribution Software.
By clicking Sign In with Social Media, you agree to let PAT RESEARCH store, use and/or disclose your Social Media profile and email address in accordance with the PAT RESEARCH Privacy Policy and agree to the Terms of Use.