Tealium

Tealium is a renowned leader in digital data distribution and enterprise tag management. It powers more digital experiences than any other enterprise tag management provider. Its products enable a vast array of professionals involved in digital marketing to maximize results.

Using Tealium, organizations are able to control and manage their customer data. Online publishing, financial services and e-commerce are just a few of the industries using Tealium’s tag management technology. It provides hundreds of clients with the ability to streamline marketing and data integration, while improving customer acquisition and retention.

Tealium’s variable management console captures a variety of data. It also provides a bulk upload interface. This helps when users enter data from several sources and helps to streamline data analysis. The profile management allows for individual profiles under each account, and allows users the ability to copy other features from similar profiles.

It has a user management console that allows one to fine tune who has access to what. Usage statistics are provided in a variety of reports, and a comprehensive set of tools for a company’s tagging needs is also provided. It also has a mapping tool box and tag audit features. Tealium has one of the best customer support teams in the market.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer’s workload.
Tealium allows a company to free its developer’s time and quickly add and remove vendors tags to its website. Tealium has a Data Layer API that enables the remote management of the universal data object.

Organizations can now dynamically manage and inject data definitions to the website without coding. An organization can also manage data layer objects if its site is unable to host its own data layer.