Sprinklr Content Marketing to drive business outcomes
Sprinklr Content Marketing to drive business outcomes : Sprinklr is an enterprise social media management technology, purpose built for large companies to drive business outcomes and manage customer experiences across all touch points. With Sprinklr, global brands now have the software to strategically manage the entire content lifecycle and create targeted, relevant, and on-brand content that produces higher quality customer experiences and drives engagement. Content Lifecycle Management is Sprinklr’s fully-integrated solution empowers global organizations to achieve strategic, efficient content marketing in one collaborative space. “Enterprise content production is growing at a rate of 200 percent annually,” said Ragy Thomas, CEO and founder of Sprinklr. “With Sprinklr, global brands now have the software to strategically manage the entire content lifecycle and create targeted, relevant, and on-brand content that produces higher quality customer experiences and drives engagement.”
Sprinklr’s Content Lifecycle Management suite enables brands to manage every aspect of the content development process on one platform, at scale, through Campaign briefs, Real-time trend analysis and Content planning dashboards.
Campaign briefs using flexible templates for teams to develop and disseminate content goals, brand and campaign guidelines, and action plans to relevant internal departments and agencies. Real-time trend analysis infusing real-time Twitter trends and historical data, combined with brand social performance analytics, to enhance content relevancy. Content planning dashboards building on inspiration and goals from the campaign brief in one shared, comprehensive, action-oriented space.
According to the Content Marketing Institute, enterprise content marketing is dependent on strategic and efficient content management. But content marketing is just one part of a larger enterprise brand marketing challenge, a challenge that has been met to date with single point solutions. Sprinklr allows large brands to unite their content marketing initiatives with paid and listening and to create share-worthy content that also aligns with the brand’s content strategy.
“70 percent of marketers lack a consistent or integrated content marketing strategy; those that do need a platform that provides a complete view of their fans and the functionality for integration into their other marketing efforts,” continued Thomas. “With Sprinklr’s integrated technology, global brands can now rapidly develop and collaborate in a unified environment to create relevant, on-brand content for brands’ passionate community of fans, elevating content production quality and enabling them to act strategically and effectively in real time.”
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