Sparkfly

Sparkfly is a turnkey, patent-protected, technology platform that connects the digital and physical worlds in real-time, and allows companies to bypass their outdated POS technology.

Sparkfly is a real-time data and attribution platform that connects digital marketing initiatives across screens to offline activity. Through deep integrations with all of the leading point-of-sale systems, Sparkfly enables brands, retailers, restaurants and other brick and mortar establishments to run unified marketing programs across multiple franchise locations, and, for the first time, unlock real-time attribution data.

When companies are running media through multiple channels, Sparkfly enables real-time ROI tracking, so partners can see who is driving the most in-store activity, and optimize accordingly. Loyalty programs run through the Sparkfly platform can go beyond the traditional punch card and encompass mobile, digital, print and more.

With Sparkfly, retailers and restaurants can also convert anonymous consumers into new loyalty members by leveraging both paid media and brand-led promotions to drive consumers into a store, where they can then deliver a real-time message with an invitation to join a loyalty program.

When different franchise locations use different point-of-sale systems, Sparkfly serves as a connecting technology layer that enables parent companies to run unified loyalty programs or digital promotions that can be redeemed at any location.

Sparkfly’s unique platform takes A/B testing to the next level, by providing a real-time look at redemptions, average basket size and much more. Retail locations using beacon technology, or other in-store solutions, can integrate with the Sparkfly platform to connect push notifications to actual purchases made in store and attribute ROI.