Search Mercado

Search Mercado is the software that helps business through online marketing. The people who are looking for certain products will be automatically guided towards the business through Search Mercado and traffic will increase. Profitable campaigns are also run to maximize the profit and it also uses conversion tracking and analytics to continually improve advertising results, and produce an attractive ROI for your company. Google, Yahoo and Bing are the most common search engines used by Mercado.SEM/Pay Per Click enables the company to generate advertisements on search engines. Ad Extensions Ad Extensions are special features such as Locations Extension, Call Extensions, Sitelink Extensions, and Offer Extensions that appear alongside the ad. These extensions make sure that the ad is better than the competitors of the company. Product listing ads (PLAs) are the ads that make up Google Shopping. Advertisers benefit from high impression and low cost per click (CPCs). This combination opens up many categories of products that other CSEs have made too expensive for advertisers. Partner search networks are the third tier search network that work in collaboration with the main search engine to increase traffic.Display Ads, also called image ads or banner ads, provide a number of benefits to the advertiser and are managed carefully to ensure they are meeting the campaign goals. Retargeting ads can be image or text and are extremely valuable for most business. Like search ads, these campaigns can be highly customized for specific visitor segments so that visitors keep coming back to buy stuff. With minimal programming effort, the Google Adwords retargeting code can be modified to allow for Dynamic Product Level Retargeting. Another new feature is called Retargeting Lists for Search Ads or RLSA. With this feature one can bid more aggressively on Google.com for people that have visited the site before. The GPS or location options now found in smartphones help to find the businesses that are nearest to one’s location for easy access. Mobile shopping enables the buyer the relief of not having to carry a computer everywhere they go.

Search Mercado