SAS for Marketing Performance Management

SAS for Marketing Performance Management delivers a unique combination of tactical and strategic capabilities for managing and improving organization’s marketing efforts. The solution helps to develop a customer-centric, strategy-driven process that gives timely and complete access to critical information and takes full advantage of the power of analytics. It allows decision makers to spend less time looking for answers and more time driving strategic decisions and instills confidence in strategic decision making. SAS or Marketing Performance Management helps organizations to understand, align and improve the performance of their marketing efforts, as well as quantify how marketing contributes to the company’s overall success. While most marketing performance solutions available today address only tactical issues, the SAS solution confronts the more significant challenge of mapping tactics to corporate strategy. SAS combines analytically derived tactical and strategic insights and delivers them via a single, comprehensive marketing framework designed to solve the critical marketing performance management issues you face. SAS for Marketing Performance Management use the right marketing metrics and provide performance feedback which is critical to influence behavior and bring about positive change. With SAS, an organization will know if their strategy is achieving desired goals, making the necessary adjustments in a timely fashion. SAS for Marketing Performance Management helps its users to achieve alignment among such divergent teams by enabling them to track and improve the effectiveness of their marketing spending continuously. It also allows them to coordinate all marketing activities and perform what-if analyses to forecast the impact of different investment scenarios.