SalesPredict Predictive Demand Generation for B2B Marketing
SalesPredict, predictive demand generation for B2B companies is a step towards providing a completely automated, predictive solution for Account-Based Marketing (ABM). SalesPredict helps marketers drive more revenue by providing accurate predictive scores for their current leads and accounts, valuable insights into the factors behind the scores, plus automated segmentation. Now, using those scores and insights, SalesPredict can also deliver net-new, highly-targeted sales accounts and leads that are 2x-4x more likely to convert. SalesPredict will expand these demand gen capabilities to include an automated process for launching ABM campaigns to targeted segments through a variety of ad network partners.
“Everyone is buzzing about ABM, but no one is addressing the critical question: how to dynamically identify the right accounts to focus on in the first place—the ones statistically most likely to buy from you,” said SalesPredict co-founder and CEO, Yaron Zakai-Or. “SalesPredict is the company that will help B2B marketers solve that issue. Today’s release is the first step towards our vision of delivering predictive revenue generation and we can now help marketers with their number one issue: delivering qualified accounts and sales leads.”
“Predictive demand gen works,” says Forrest Leighton, Vice President of Marketing at MarcomCentral. “SalesPredict analyzed our CRM and marketing automation system data and helped us identify our ideal customer profile in two target industries. They then delivered net-new, predictively scored leads and accounts that matched that profile, which we tested against another vendor’s data, as well as our own non-scored leads using an email cadence. The SalesPredict leads far outperformed the others. We have seen over 3x opportunity conversion rates overall and 4x pipeline conversion in one vertical,” Leighton continued.
SalesPredict helps B2B companies increase revenue by identifying who their best potential prospects and accounts really are and providing purchase signal insights that help marketing and sales teams target inbound and outbound efforts more effectively to improve conversion rates and accelerate lead-to-revenue cycles.