Preact maximize Customer Lifetime Value by reducing Churn
Preact maximize customer lifetime value by reducing churn : Preact is a cloud based, customer success system that helps subscription businesses maximize customer lifetime value by reducing churn and driving upgrades. Preact generates health and activity metrics for each user and account by analyzing detailed individual session-level usage and other signals. It uses big data analytics, behavioral science, and machine learning to help identify customers likely to churn or upgrade. Preact's system allows a customer success team to manage their workflow in an efficient and effective way. Preact integrates with leading cloud applications including Zendesk, Gmail, Marketo, Salesforce, Mixpanel, and others.Preact helps subscription software companies maximize customer lifetime value by reducing churn, acquiring more paying customers, and driving upsells. Preact automatically predicts and highlights the individual users and accounts that are likely to churn and/or upgrade. It currently works with more than 40 customers, including Adomic, Bitium, Doctorbase, EatClub, Education.com, Lettuce, Propertybase, and RJMetrics.
"Today, it's far more profitable for software companies to keep customers than find new ones, which is why growing recurring revenues is the most cost-effective way to drive long-term value," said Michael Geller, CEO. "We're seeing rapidly accelerating demand from sales and customer success teams who need accurate analysis of the health and activity of their customers so they can act proactively to save or upsell them."
Preact, launched first service that helps subscription software companies maximize the lifetime value of their customers using leading-edge behavioral science, machine learning, and big-data analytics.Preact's customer success platform helps subscription software companies maximize customer lifetime value by reducing churn and driving upgrades. Zendesk supports Preact by empowering businesses to proactively offer the best possible customer service at scale, which is critical to achieving customer success. Preact provides deep real-time visibility into customer health, allowing businesses to connect their customer service activity to efforts aimed at reducing churn, thereby improving their bottom line. Zendesk customers will be able to take their customer service a step further. The platform uses data science and machine learning to automatically provide tailored health metrics for each user and account, make smart predictions about whether a customer is likely to churn or upgrade, and makes actionable recommendations for how to respond. This kind of real-time visibility empowers businesses to improve customer support and product quality – something that directly impacts the bottom line.
Poor customer service is one of the largest causes of churn, and it has never been more important for businesses to reduce their churn rates. It now costs 5 times more to acquire new customers than it does to keep current ones. The Preact integration with Zendesk helps businesses of all sizes maximize the lifetime value of their customers.
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