Polytab Analytics

Polytab Analytics is a customer data platform powered by an active machine learning that helps your orchestrate informed shopper experiences. Polytab Analytics provides you with an excellent platform for building a unified view for shoppers across devices, marketing vehicles, and sales channels. Polytab Analytics integrates with third-party customer relationship management databases, and the Internet of Things feeds to enhance shopper's digital experiences with offline data.

Some of the critical features offered by Polytab Analytics include an order path tracer, cross-device tracking, multi-touch attribution, a personalization engine, embedded artificial intelligence, executive dashboards and scorecards, and on-demand reports. The order path tracer provides you with an excellent platform for tracing orders from acquisition to purchase across every media touch point.

The order path tracer also enables you to de-couple the direct visits starting from the attribution. With the order path tracer, you have an excellent platform for downloading order data at the shopper level from the interface. The cross-device tracking feature facilitates monitoring of shopper's activity as they switch devices on the paths to purchase. The cross-device tracking feature also provides you with the capability of identifying new opportunities in the top of your shopping funnel.

The on-demand reports provided by Polytab Analytics provides you with an excellent platform for accessing a library of popular marketing reports. The personalization engine provides you with a good platform for delivering shoppers with an experience that mirrors their personas. With the personalization engine, you have an excellent platform for boosting repeat sales, lowering cost of acquisition, and boosting the lifetime value of your shopping universe.