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Pega
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Pega

Overview
Synopsis

Pega Marketing lets you deliver on the promise of personalized customer engagement. By analyzing streaming data, tracking patterns and triggering actions for the right channel in real time, you can perform the optimum next best action based on a clear understanding of your business goals and what the customer wants.

Category

Customer Engagement Platform

Features

• Campaign design tools that let you easily design, build and execute strategy across coordinated campaigns.
• Next-best-action capabilities that anticipate customer needs in real time and suggest the right offer
• Simulation and testing tools that let you understand the potential impact of complex customer strategies
• Self-learning technology that lets you refine customer journey management strategies in real time
• Predictive analytics that let you accurately anticipate customer behavior.

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Pega

What is best?

• Campaign design tools that let you easily design, build and execute strategy across coordinated campaigns.
• Next-best-action capabilities that anticipate customer needs in real time and suggest the right offer
• Simulation and testing tools that let you understand the potential impact of complex customer strategies
• Self-learning technology that lets you refine customer journey management strategies
• Predictive analytics that let you accurately anticipate customer behavior.

PAT Rating™ ( Beta)
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.7
8.2
Features & Functionality
7.8
8.5
Advanced Features
7.6
8.4
Integration
7.6
8.9
Performance
7.8
8.9
Training
8.9
Customer Support
7.7
8.9
Implementation
8.7
Renew & Recommend
Bottom Line

Pega's customer engagement platform is built on the ultra-fast and highly scalable Pega 7 platform, enabling you to maximize your technology investments and ensure the fastest time-to-value by easily integrating legacy marketing systems.

7.7
Editor Rating
8.7
Aggregated User Rating
2 ratings
You have rated this

Pega Marketing is the next step in the evolution of the customer engagement platform. Integrating sophisticated customer analytics and business rules in real time, Pega constantly evaluates the context of each customer interaction and recommends the most relevant offer, content, channel and action to take. With Pega, users can build deeper connections with customers, moving beyond segmentation campaigns to a focus on customer experience management across all channels.

Pega provides an always-on, digital customer brain. Pega Marketing lets the users deliver on the promise of personalized customer engagement. By analyzing streaming data, tracking patterns and triggering actions for the right channel in real time, users of Pega can perform the optimum next best action based on a clear understanding of the users’ business goals and what the customer wants. Pega's customer engagement platform is built on the ultra-fast and highly scalable Pega 7 platform, enabling the users to maximize their technology investments and ensure the fastest time-to-value by easily integrating legacy marketing systems. Pega also develops strategic applications that streamline business operations, connect enterprises to customers real-time across channels, and adapt to meet rapidly changing requirements. Pega’s CRM software solution lets users deliver on their promises to customers with CRM services that provide a satisfying, efficient and accurate experience on every interaction. No matter how customers contact the users and which employee they interact with, Pega ensures that customers can find fast resolution of their issues and receive kind of personalized treatment that builds loyalty and creates promoters for users’ brand.

 

 

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1 Reviews
  • William
    January 2, 2018 at 8:23 am

    Be agile and fast on the front-end and stable and reliable on the back-end.

    Company size

    Enterprise (>1001)

    User Role

    IT Support

    User Industry

    Construction

    Rating
    Ease of use8

    Features & Functionality8.9

    Pega’s end-to-end digital process automation can revolutionize your operations with everything from bots that automate tasks and fetch data to case management and BPM.

    Advanced Features8.4

    Integration8.9

    Training 8.9

    Customer Support8.9

    Implementation8.7

    ADDITIONAL INFORMATION
    Explore business solutions from the leader in software for customer engagement and digital process automation, built on the unified Pega Platform. Replace tired excuses with Pega’s AI-powered engagement platform and we’ll help your customers and employees do more anywhere, any time.

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Training
Customer Support
Implementation
Renew & Recommend

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