Oracle Commerce Platform

Oracle Commerce Platform provides a proven, scalable, modern platform, business-user control, and omnichannel support. It empowers marketers and merchants to manage omnichannel experiences, personalization, search and navigation, promotions, content, and more. Oracle Commerce Platform enables the rapid launch of sites for new brands, markets, and even single-purpose campaigns.

It easily expands internationally to target new geographies and segments more effectively. Oracle Commerce Platform includes B2B and B2C modules to better support different business and selling models.With Oracle Commerce Platform, users can process data and deliver dynamic experiences at unparalleled scale and efficiently expand to multichannel, multibrand, multilanguage, multisite, and multicurrency environments.

Data Anywhere Architecture allows accelerating integrations and minimizing integration costs with a flexible architecture. Oracle Commerce Platform allows sharing commerce and personalization resources, including content and components, between commerce sites, as well.

Users can personalize content to target organizations, roles, individuals or customized segments and leverage dynamic customer profiles and segments, continuously updated based on new interactions.Oracle Commerce Platform provides search for the most relevant results through transparent relevance rank controls, thesaurus, and keyword redirection and provides visitors with guided navigation that dynamically summarizes results based on available metadata as well.

Also, users can target high-value groups with select products and promotions, define segments based on demographics or on-site behavior and use profile attributes to quickly place customers into segments. Oracle Commerce Platform allows monitoring and analyzing commerce and customer behavior with fully integrated, interactive big data analytics capabilities that provide insight into key metrics and customer activity.

You may like to read: How to Select the Best E-Commerce Software for Your Business and Free, Top and Open Source E-Commerce Software (Digital Commerce Platforms)